Physician Liaison

American Oncology Network•Fredericksburg, VA

5d•Hybrid

About The Position

The Physician Liaison is responsible for establishing and maintaining relationships with physicians in our market and key strategic partners. This role involves regular visits to physician offices and hospitals to increase referrals. The liaison must be adaptable to change, embrace new opportunities, and demonstrate flexibility in meeting practice goals. They will improve community outreach by partnering with local organizations, community, and hospital liaisons. Responsibilities include planning, scheduling, and attending dinners, meetings, and educational programs for Company physicians to engage with the public, current and prospective referral physicians, and hospital staff. The liaison will adapt the marketing plan to regional changes, including strategic initiatives for new physicians, insurance updates, and new service offerings. In collaboration with the Marketing Department, they will develop and implement regional collateral and marketing materials. The role requires providing territory analysis to leadership, including referral base management, regional directors, senior vice president of operations, and AON practice physicians. They will assist new physicians with practice building by introducing them to key referrers and the local community. The liaison will coordinate and attend events where practice physicians are presenting or moderating, research and coordinate local sponsorship opportunities, and oversee local marketing efforts, including budgeting, advertising placement, and sponsorship campaigns. They will represent the Company and manage community outreach, including partnerships with non-profits like the American Cancer Society and Leukemia & Lymphoma Society. Preparation of presentations using marketing resources, development and maintenance of industry contact databases in CRM, and utilization of data analysis tools for competitive information, new call targets, and territory planning are key. The liaison must stay informed about new Company offerings to promote new services, forecast market trends, and submit timely reports. They will prepare status reports and may participate in onboarding and training new Physician Liaisons after the probationary period. Adherence to all federal and state regulations regarding safety, HIPAA, and patient care, as well as all Company and departmental policies and procedures, is mandatory.

Requirements

Bachelor’s degree (or equivalent experience) in Business, Marketing, Management, Healthcare, or related discipline is preferred.
Valid state Driver’s License for travel to satellite offices and offsite meetings.
Compliance with the company Driver Safety Operations and Motor Vehicle Records Check Policy is required.
Four (4) years’ experience in oncology industry and/or medical outside sales.
Deep understanding of physician practice operations.
CRM experience.
Experience working across multiple geographies in a virtual working environment, fully utilizing technology and communication tools.
Proven ability to build and execute integrated business development plans across a geographic market.
Possess outstanding communication skills, able to influence both with and without authority, and be able to relate to a wide variety of stakeholders and constituents by adapting interpersonal styles as needed.
Ability to be flexible and adaptable in a fast-paced environment.
Ability to work independently and as part of team.
Strong Microsoft Office skills: PowerPoint, Word, Excel.
Strong customer service, responsive, attention to detail and time-management skills.
Critical thinking skills including solid problem solving, analysis, decision-making, planning, time management and organizational skills.
Must be detailed oriented with the ability to exercise independent judgment.
Developed interpersonal skills, emotional intelligence, diplomacy, tact, conflict management, delegation skills, and diversity awareness.
Ability to work effectively with sensitive and confidential material and sometimes emotionally charged matters.
Good command of the English language.
Effective communication skills (oral, written, presentation), is an active listener, and effectively provides balanced feedback.
Strong customer focus.
Ability to build an engaging culture of quality, performance effectiveness and operational excellence through best practices, strong business and political acumen, collaboration and partnerships, as well as a positive employee, physician and community relations.
Effectively manages own time, conflicting priorities, self, stress, and professional development.
Self-motivated and self-starter with ability work independently with limited supervision.
Ability to work remotely effectively as required.
Must be able to work effectively in a fast-paced, multi-site environment with demonstrated ability to juggle competing priorities and demands from a variety of stakeholders and sites.
Expert in MS Office Word, Excel, Power Point, and Outlook required.
CRM platform

Nice To Haves

Second language is an asset but not required.

Responsibilities

Establish and maintain relationships with physicians in our market and key strategic partners.
Visit physician offices and hospitals on a regular and routine basis to increase referrals.
Improve community outreach by partnering with local organizations, community and hospital liaisons.
Plan, schedule, and attend dinners, meetings, and other educational programs for Company physicians to meet the public, other current and prospective referral physicians and hospital staff.
Adapt marketing plan to changes within the region, including adjusting strategic initiatives to reflect new physicians joining the Company, insurance changes, and new service offerings at treatment centers.
In conjunction with the Company’s Marketing Department, develop and implement regional based collateral and marketing materials that best serve referral sources.
Provide territory analysis to referral base management leadership, respective regional directors, senior vice president of operations, and AON practice physicians.
Assist new physicians in practice building by introducing them to key referrers and the local community.
Evaluate, coordinate, and attend all events where practice physicians are presenting and/or moderating.
Research and coordinate local sponsorship opportunities and present them to Company physicians.
Evaluate and oversee local marketing to include budgeting planning and management, placement of advertising and sponsorship campaigns.
Represent the Company and manage all community outreach in territory, including, but not limited to local and national non-profits (ex. American Cancer Society, Leukemia & Lymphoma Society, etc.).
Prepare presentations using marketing resource materials such as brochures, data, and reports.
Develop and maintain accurate, current database(s) of industry contacts in CRM.
Utilize data analysis tools to strategically identify competitive information, new call targets and territory routing/planning.
Keep abreast of new offerings within the Company to promote new services.
Forecast on anticipated market trends and submit timely reports to referral base management leadership.
Prepare required and/or requested status reports.
After completion of the probationary period, may be asked to participate in the onboarding and training of new Physician Liaisons.
Follow and adhere to all federal and state regulations in regards to safety, HIPAA, and patient care with the highest integrity.
Comply with all Federal and State laws and regulations pertaining to patient care, patients’ rights, safety, billing, and collections.
Adhere to all Company and departmental policies and procedures, including IT policies and procedures and Disaster Recovery Plan.