Marketing Liaison

Healthactions P AJackson, AL
Hybrid

About The Position

The Physician Liaison works closely with our clinical team and is a brand ambassador to the community who will call upon local physicians to build a relationship and prospect referral leads to grow the patient referral base. This position is a combination of sales and public relations through strategically promoting HealthActions Physical Therapy services and treatments while strengthening our reputation in the community. This position requires travel to all local referral sources within the area served. The Physician Liaison works to cultivate positive, open and helpful relationships among community practices, medical staff and is essentially the bridge between HealthActions Physical Therapy and the referring offices and the broader community.

Requirements

  • Bachelor’s degree in Marketing/Communications, Business Administration or Healthcare preferred.
  • A Valid Driver’s License as daily driving is a job requirement.
  • Willing to travel within an assigned territory of Pensacola and surrounding area.
  • Strong organizational and time management skills.
  • Fluent in computer programs.
  • Effective oral and written communication skills

Responsibilities

  • Serve as the liaison between HealthActions clinics and referral sources.
  • Establishes and maintains ongoing communications with referring providers and/or their office staff, including routine or follow-up visits, emails and phone calls.
  • Leads initiatives to build volume and favorable provider perceptions among internal and external referral streams.
  • Develops and implements specific outreach, relationship building and marketing plans to meet goals.
  • Must exhibit excellent time management skills, organization and communication skills and thrive in a fast-paced environment.
  • Analyzing referral data, facilitate marketing campaigns.
  • Ability to use certain templates and programs for tracking and leads management.
  • Develops strong business relationships with local community organizations and businesses.
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