Photographer

Wantable•Milwaukee, WI

3d•Onsite

About The Position

About Wantable At Wantable, we’re redefining retail through personalization. Our membership-based model and proprietary technology empower us to curate products that help customers discover confidence and joy through style. As a data-driven fashion company, we combine human intuition with algorithmic intelligence to deliver personalized assortments – balancing creativity, analytics, and operational precision. We're seeking a Photographer who is a highly creative, AI-forward creator that operates at the intersection of photography, videography, creative direction, and workflow innovation. This is not your traditional photographer role. About The Role The Photographer will play a critical role in how our brands come to life visually—acting as a true creative partner to the Content Director, Production and Photo Studio Manager and Sr. Director of Marketing & Creative to execute within a high-performing production environment. You are someone who doesn’t wait for direction—you help define it. You think in terms of impact, efficiency, and evolution, not just execution. You’re as comfortable concepting and executing a campaign as you are building a set, testing new AI workflows, or directing talent on set. Equally skilled at shooting models and off-figure apparel, you have a sharp eye for lighting, composition, posing, and location. Whether working with an iPhone or professional camera equipment, you consistently create elevated, compelling imagery. This role is for someone who wants to push the creative and technical boundaries of an editorial and e-commerce studio—not just operate within one.

Requirements

5–8+ years experience in fashion, ecommerce, or commercial photography
A portfolio that demonstrates: Strong creative direction instincts (not just technical execution), Experience across photography + videography, Ability to create elevated, brand-forward imagery at scale
Deep expertise in: Lighting and composition, On-set direction, Capture One + Adobe Creative Suite (including AI tools), Digital Asset Management and Metadata tagging experience
Videography experience (shooting motion content; editing a plus but not required)
Proven ability to: Work with low oversight and high ownership, Build shot lists and make independent creative decisions, Balance speed, quality, and output volume
Critical Traits (Non-Negotiable): You actively seek new tools, new workflows, and new ways of working, You're excited by how AI can reshape studio work - and you test it, You improve creative approaches and workflows - not just follow them, You have a point of view and can defend it, You evolve quickly as brand, tools, and strategy shift
Ability to perform work in a studio, office, and production environment
Ability to remain stationary and/or move throughout studio and production areas for extended periods of time
Ability to occasionally lift and move equipment and materials consistent with the essential functions of the role
Ability to operate photography, video, and computer equipment as required to perform job duties
Ability to visually inspect and evaluate creative content, digital assets, and production quality
Ability to work at a computer and use standard office and production technology for extended periods of time
Ability to adapt to changing production schedules, priorities, and business needs
Ability to travel occasionally to off-site production or shoot locations, if required

Nice To Haves

Background in art direction or creative direction
Experience integrating AI into creative production workflows
Set design / prop styling / environmental builds
Experience creating content for paid social or performance marketing
Understanding of how creative impacts conversion and engagement

Responsibilities

Lead Creative Execution on Set: Act as the creative lead during shoots, translating brand direction into high-impact visual output. Build and own shot lists based on impact, performance, and storytelling—not just volume. Lead creative decisions across lighting, composition, framing, motion, and visual direction. Direct models, freelance talent, and HMU with confidence and clarity. Ensure every asset ladders up to a consistent, elevated Wantable aesthetic. Remain agile and adaptable to shifting timelines, priorities, and on-set needs communicating potential delays proactively and in real time.
Own Photography + Expand Video: Own end-to-end execution of on-figure and off-figure photography. Capture engaging short-form video and motion content for ecommerce, social, and paid channels using both mobile devices and professional production equipment. Bring a strong point of view on evolving video and motion creative through trend awareness, brand research, and a passion for pushing creative forward. Continuously push the balance of photography vs. video vs. AI-generated content. Maintain and organize studio equipment inventory while proactively researching new tools and technology investments that could improve efficiency, streamline workflows, and reduce production time and costs.
Drive AI Innovation & Workflow Evolution: Identify where AI can replace, enhance, or accelerate traditional studio workflows (e.g., background generation, eliminating flatlays, automating ecomm outputs). Experiment with and implement tools across: Generative AI (backgrounds, environments, variations), Post-production automation (masking, retouching, cropping), Metadata and asset prep workflows. Act as a champion for modern creative workflows, embracing agile production approaches over rigid studio processes and traditional approval structures. Partner with the Studio Manager to integrate new tools into scalable workflows.
Cross-Functional Collaboration: Collaborate with the Content Director and Sr. Director of Marketing & Creative to concept and execute cohesive, on-brand visual campaigns across ecommerce, social, email, and paid channels. Partner closely with the Studio Manager, who owns scheduling, production flow, and studio operations to ensure creative ideas are practical, scalable, and aligned with production realities. Partner closely with the Stylist to execute content efficiently and on schedule while collaborating on model casting, onset direction, HMU direction, and performance-driven content ideas. Collaborate cross-functionally with creative, marketing, and merchandising teams to align on priorities, execute high-impact visual content, and continuously optimize performance using customer insights, engagement metrics, and conversion data. Translate campaign briefs and priorities into high-quality on-set photography and short-form video content. Support AI-enhanced company creative workflows to improve studio efficiency.
Creative Partner, Not Order-Taker: Collaborate deeply with the Content Director and cross-functional teams. Bring ideas proactively—concepts, tests, new formats, visual directions. Balance brand consistency with experimentation and evolution. Be someone the team trusts to push the work forward, not just execute it.
Additional Functions: Other duties as assigned. Duties, responsibilities and activities may change at any time with or without notice.

Benefits

flexible schedules
paid parental leave (mothers AND fathers)
private room for nursing mothers
paid vacation
seven paid holidays per year
50% discount on all merchandise
generous 50% discount on 41Fork Exchange located in the Wantable Cafe at our Corporate HQ in Walker's Point
ample parking
medical (traditional and high deductible)
dental insurance
vision insurance
401K (both pre-tax and Roth options)