Photographer/Videographer

U S National Whitewater Center•Charlotte, NC

12d•Onsite

About The Position

The Photographer/Videographer at the Whitewater Center (Whitewater) leads the capture, production, creation and development of all visual content for the Whitewater brand across a variety of marketing channels. The Photographer/Videographer role is an on-site, full-time, benefits eligible position and reports to the Marketing Manager. Please include a cover letter with your application.

Requirements

Bachelor’s degree in Marketing, Media, Communications or related discipline.
3+ years relevant photography, videography and/or design experience.
Strong project management skills.
Intellectual curiosity and strong critical analysis skills.
Demonstrable experience in fostering collaboration and driving results.
Proficiency in Adobe Creative Suite.
Excellent written and verbal communication skills, with the ability to create compelling content and effectively convey marketing messages.
Strong creative thinking and problem-solving abilities, with a keen eye for design and attention to detail.
Analytical mindset, with the ability to interpret data and metrics, draw actionable insights, and optimize marketing strategies.
Ability to work evenings, weekends, holidays, and Whitewater events is required.

Nice To Haves

Graphic design experience is a plus.

Responsibilities

Assure that all marketing content is consistent with the Whitewater brand.
Develop and implement creative strategies that align with the brand and overall marketing objectives and target audience.
Ability to capture high-quality, on-brand photo and video content during Whitewater events for use across a variety of marketing and advertising platforms.
Manage and provide creative direction to internal and external creative teams, including designers, copywriters, freelancers, and other creative professionals.
Develop and produce various marketing assets, such as digital advertisements, print materials, website content, videos, social media graphics, and more.
Ensure consistency and brand adherence across all marketing creative elements.
Work with the Marketing Manager to lead creative concepts, storyboards, designs, and copy to ensure they meet brand guidelines and campaign objectives.
Stay updated on industry trends, best practices, and emerging technologies to continually improve the effectiveness and innovation of marketing creative.
Monitor project timelines, budgets, and resources to ensure on-time and on-budget delivery of creative assets.
Collaborate with marketing analytics teams to evaluate the effectiveness of creative assets and campaigns and make data-driven recommendations for optimization.
Collaborate with marketing teams to understand campaign requirements, target audience, and messaging goals.
Develop a deep understanding of the outdoor industry and Whitewater experiences to ensure marketing efforts align with the outdoor lifestyle and Whitewater brand.
Assure trackable and data driven recaps and reports for all marketing efforts.
Other duties as assigned.