Philanthropy Officer, Annual Giving

Alberta Cancer Foundation•Calgary, AB

About The Position

The Alberta Cancer Foundation is seeking a Philanthropy Officer, Annual Giving to execute and optimize the Foundation’s annual giving program. This role is crucial for acquiring, retaining, and upgrading donors at scale through multi-channel direct response initiatives. The position contributes to building a pipeline of future mid-level and major gift donors and fostering a culture of philanthropy within the organization. The annual giving program is a significant source of unrestricted income, utilizing direct mail, tele-fundraising, online giving, face-to-face fundraising, and tribute/commemorative giving.

Requirements

A post-secondary degree in a relevant discipline (Business, Marketing, Communications) or a combination of education, experience, and training.
5+ years of work experience in a non-profit organization, preferably focused on healthcare philanthropy.
Experience working on cross-channel integrated direct response campaigns.
Ability to work independently.
Experience in Salesforce.
Understanding of CRA tax regulations for non-profit organizations.
Exceptional time management skills.
Strong attention to detail.
Clear Criminal Record Check.
Driver’s License & access to personal vehicle.

Nice To Haves

Customer service experience, with demonstrated sensitivity to varied needs of customers.

Responsibilities

Support the Senior Manager, Annual Giving in planning, executing, and optimizing the annual giving program, focusing on direct mail, digital, and integrated campaigns.
Coordinate with external agencies and internal teams to deliver direct response programs, including strategic direction, copy/creative review, and data management.
Partner with agencies and internal stakeholders to develop and execute direct mail, email, and digital fundraising campaigns.
Oversee and support the execution of monthly giving and tribute programs.
Lead the development, execution, and optimization of monthly giving strategies (acquisition, retention, upgrade) in partnership with internal teams and external vendors.
Grow tribute giving by enhancing donor experience, communications, and digital offerings.
Analyze campaign and appeal performance against benchmarks and KPIs, identifying optimization opportunities.
Produce timely reports on campaign performance and results.
Provide guidance to internal teams on direct response best practices, processes, and protocols.
Drive donor acquisition, retention, reactivation, and upgrade strategies across the annual giving program.
Analyze donor behavior to increase lifetime value and deepen engagement.
Identify and execute opportunities to upgrade monthly and tribute donors into mid-level, major, and legacy giving streams.
Support the optimization of donor onboarding journeys.
Leverage donor insights and feedback to improve lifecycle strategies and donor experience.
Support identification of storytelling opportunities, donor testimonials, and engagement content.
Support stewardship strategies through scaled communications and standardized acknowledgment approaches.
Maintain meticulous notes and accurate donor records in CRM systems.
Ensure data integrity across annual, monthly, and tribute giving records.
Monitor and report on performance metrics (revenue, retention, response rates, engagement).
Translate data and campaign insights into actionable recommendations.
Develop and maintain reporting tools and dashboards.
Identify trends, best practices, and opportunities to grow unrestricted revenue.
Collaborate with Philanthropy, Marketing, and Stewardship teams for an integrated donor experience.
Remain knowledgeable about Foundation priorities, impact areas, and key messages.