RFP: Philanthropy Marketing Consultancy

Population Services International • Washington, DC

10d • Remote

About The Position

Population Services International (PSI) is a global health nonprofit focused on making healthy lives and family planning accessible. With 55 years of experience, PSI operates in 30 low- and middle-income countries, strengthening health systems and expanding access to essential services, particularly for women and girls. PSI is seeking a consulting firm to execute a marketing campaign aimed at growing its base of individual donors and increasing unrestricted revenue. The campaign will target prospective donors, potentially including healthcare professionals and the general public, with a focus on Q4 2026. The consultancy will involve refining the marketing plan, executing the campaign, and measuring its success.

Requirements

• Demonstrated experience in development and execution of successful digital acquisition campaigns, ideally for a range of nonprofit clients with proven success increasing individual donor revenue.
• Demonstrated experience in graphic design, video creation, collateral development, digital advertising strategies, PR/media placements, and other marketing strategies.
• Ability to analyze data, make data-driven decisions, and deliver results on time and within scope.
• Track record of delivering measurable value to nonprofit clients’ fundraising strategies.
• Creative and people-oriented with the ability to brainstorm and generate new and unique ideas as solutions to issues.
• Strong grasp of current trends in individual giving to U.S. nonprofits.
• Firms must be US-based.
• Available to start work by July 2026 at the latest.

Responsibilities

• Refinement of marketing plan for 2026, including key messaging, target audiences, collateral development, marketing channels, and advertising budget breakdown.
• Define KPIs to track progress and ROI.
• Execution of marketing plan, including collateral development and all marketing/advertising activities.
• Provide guidance for PSI’s end-of-year email campaign messaging and design.
• Measurement of success in 2026 and preliminary recommendations for 2027.
• Measurement of progress against KPIs.
• Analysis and recommendations for adjustment and improvement in 2027.

What This Job Offers

• Education Level: No Education Listed