Personalization Specialist

Embry-Riddle Aeronautical University • Daytona Beach, FL

23h • Onsite

About The Position

The Personalization Specialist plays a key role within the marketing team, primarily focusing on creating dynamic content and building logic for enhanced personalization across university-wide enrollment communications. This position combines strong writing skills with data-driven decision-making, ensuring that email and SMS campaigns resonate with a diverse student audience. The specialist is responsible for designing, building, and testing content that aligns with specific audience segments, such as traditional-age students, adult learners, transfer students, and international students, among others. The role requires close collaboration with the Associate Director of Enrollment Communication to identify opportunities for enhanced personalization, utilizing tools like Salesforce Marketing Cloud and AMPscript to craft tailored experiences that maximize engagement and conversion rates. In addition to content creation, the Personalization Specialist is also responsible for continuously monitoring the performance of dynamic content, using audience performance analytics to refine and optimize messaging strategies. This includes identifying underperforming segments, diagnosing issues, and implementing adjustments to improve campaign results. The specialist also plays a crucial role in ensuring content consistency and streamlining processes across communication efforts, working with various university stakeholders—including academic leaders and program coordinators—to align messaging with institutional goals. A strong technical foundation in HTML, AMPscript, and a deep understanding of audience segmentation and behavioral data analysis are essential for success in this role. Please note: This position is in-person at one of our residential campus locations (Daytona Beach, Fl or Prescott, AZ). This position is not remote or hybrid

Requirements

• Bachelor’s degree in Marketing or Communications
• 3-5 years of professional experience (preferably in email marketing or other marketing/communications roles)
• Demonstrated expertise in writing and editing static and dynamic email content with an eye for detail
• Experience with building dynamic content logic rules to create personalized email/SMS experiences
• Strong technical and data interpretation skills with experience analyzing key performance metrics
• Experience Salesforce, Marketing Cloud, & Microsoft Applications
• AMPscript experience is highly preferred

Responsibilities

• Write static and dynamic content and build email communications to create personalized experiences for diverse prospective student audiences, including traditional, adult, transfer, international, and military students
• Optimize and manage dynamic content using conditional logic, AMPscript, and HTML
• Recommend and implement email communication strategies
• Develop policies and best practices for prospect student population segmentation
• Work with the Marketing CRM Analysts to assess the current usage of system data to determine areas for improvement, as well as the implementation of Salesforce Education Cloud
• Accountable for recommending the best ways for Enrollment Management (EM) to use email segmentation
• Analyze audience performance metrics, identify under-performing segments, diagnose root causes, and implement enhancements to improve the overall ROI of marketing efforts
• Maintain detailed records of dynamic content versions and create new version catalogs for each academic year in Sharepoint

Benefits

• Enjoy up to 18 days of paid leave in your first year, including 3 days granted upon hire and 15 days accrued throughout the year.
• You'll also receive 9+ paid holidays, including the day after Thanksgiving and the week between Christmas Eve and New Year's Day.
• Get 100% tuition coverage for yourself for one undergraduate and one graduate degree, and discounted rates for your spouse and dependent children up to age 26.
• ERAU contributes 6% of your base salary to your retirement plan and offers a 4% matching contribution – with no vesting period.
• Relax with 15 days of personal leave for non-exempt employees or 18 days for exempt full-time employees in your first year.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level