Personal Training Director

Crunch Fitness - Fitness Ventures LLC•Mishawaka, IN

15h•$40,000 - $100,000•Onsite

About The Position

The Personal Training Director is the business owner of the Personal Training department at an assigned club location, accountable for the overall performance, profitability, and member experience of that department. This position leads by example, upholds Company standards, and is the point of reference for fitness expertise within the location. The Personal Training Director recruits, develops, and retains a high-quality training team; maintains accurate Personal Trainer headcount and capacity to meet member demand; and is accountable for the successful attainment of departmental targets, including revenue performance, new-client enrollment, client retention, and client results. In addition to leading the department, the Personal Training Director personally services qualifying Personal Training sessions and maintains an active client base.

Requirements

Prior experience in the fitness, health club, hospitality, or retail industry, with demonstrated leadership or supervisory responsibility.
Demonstrated success delivering Personal Training results and growing a client base.
High school diploma or GED required.
Current nationally accredited Personal Training certification required (NASM or other certification on the Crunch Fitness Certification Approval List).
Current Cardiopulmonary Resuscitation (CPR) and Automated External Defibrillator (AED) certification required.

Nice To Haves

Experience hiring, developing, and retaining team members preferred.
Experience managing budgets, staffing schedules, and payroll compliance preferred.
Prior experience as a Personal Training Director in Training, Master Trainer, Elite Trainer, or equivalent leadership-track role preferred.
Bachelor’s degree preferred.

Responsibilities

Recruit, hire, onboard, develop, and retain qualified Personal Trainers and Personal Training Directors in Training at the assigned location.
Maintain accurate Personal Trainer headcount and training capacity against the approved staffing plan to support member demand, service levels, and revenue goals.
Conduct regular (weekly or as-needed) one-on-one meetings and team meetings with direct reports to review performance and provide direction, motivation, and guidance toward individual and Company goals.
Build and sustain a culture of employee engagement and motivation that supports long-term employee tenure and reduces turnover at the location.
Identify, develop, and prepare talent for advancement within the Personal Training organization, including developing Personal Training Directors in Training toward Director readiness.
Administer coaching and discipline under the guidance of the Regional Director of Fitness, escalating matters as described in the Business Ownership & Scope of Authority section above.
Own the Personal Training department’s revenue performance and contribute directly to the profitability of the assigned location.
Drive achievement of monthly, quarterly, and annual Personal Training revenue objectives established by the Company.
Establish performance goals for the department and for individual team members.
Train staff on sales techniques to improve conversion rates, generate referrals, and manage prospecting processes.
Drive achievement of CrunchONE Kickoff attachment, completion, and conversion targets, and support client lifespan objectives.
Personally service qualifying Personal Training sessions and maintain an active personal client base.
Support local marketing initiatives that promote trainers, create member engagement through events, and support content for Company-approved social media platforms.
Ensure Form I-9 documentation, tax documentation, and required work credentials are accurately completed and maintained on file for every team member at the assigned location.
Ensure all hours worked by team members are accurately logged, recorded, and properly compensated in accordance with Company policy and applicable federal, state, and local wage-and-hour law.
Ensure department payroll is completed accurately and on time, and that required payroll compliance reviews are completed.
Manage Personal Training staffing schedules, including maintaining labor costs within assigned Personal Training margins.
Ensure all team members maintain required certifications and qualifications, including current CPR and AED certification and applicable NASM or other Company-approved professional certifications, and that credentials are properly tracked in Company systems (e.g., ClubConnect).
Ensure all team members complete required onboarding through Company-designated platforms (e.g., MindTickle, ClubConnect, or other Company-approved onboarding and course systems).
Ensure Company-designated platforms, including ClubConnect and NASM, are properly maintained and utilized at the assigned location.
Ensure data security, system access, and required audits are completed in accordance with Company policy.
Utilize Company technology and reporting systems, including dashboards such as Power BI, to monitor performance, identify at-risk clients, and support business decisions.
Coach Personal Trainers to ensure clients receive professional, results-driven training, and uphold staff quality and training standards at the location.
Regularly train staff on industry updates and support consistent development of the training team to effectively manage sales and service execution.
Ensure members receive proper documentation, including client folders and accurately logged program and meal-plan records, in accordance with Company standards.
Proactively identify and manage at-risk clients using Company dashboards and reporting tools, and support achievement of client retention and lifespan targets.
Ensure clients receive scheduled monthly results reviews and ongoing accountability consistent with Company standards.
Ensure collections are processed accurately and that client payment types and billing practices comply with Company policy, including ensuring payment methods (such as ACH) are applied only as authorized by the client and Company policy.
Prevent, identify, and promptly report suspected falsification of Company records, employee theft, or other loss-prevention (LP) concerns in accordance with Company policy, escalating matters as described in the Business Ownership & Scope of Authority section above.
Drive retail and supplementation sales performance (e.g., dotFIT, PES/PE Science, or other Company-approved retail programs) in accordance with Company-established retail targets.