Performance Marketing (Cross-Channel Strategy)
About The Position
We are looking for a Performance Marketing Manager with a passion for paid media to join our growing team. You will bring best-in-class strategic and executional knowledge of paid media to contribute to the growth of Zenni. You will support our paid media team, trying together cross-channel strategy between Search, Social and Video campaigns, brand and creative testing strategy, cross-functional reporting and high-impact projects like Media-Mix-Model analysis, incrementality testing roadmaps and support new channel tests. You will work on our in-house team of Paid Media experts to drive revenue growth for Zenni.
Requirements
- 3+ years of paid media experience working primarily with DTC brands
- Strong reporting, attention to detail and communication skills
- Excited to test and learn new channels
- Proficiency in excel, powerpoint and google sheets, slides
- Proven track record of driving company growth through paid social, paid search or shopping campaigns
- Experience managing 1MM+ monthly paid media budgets
- Experience with end-to-end account management including but not limited to: audience selection, campaign creation, ad copy writing, optimization and reporting
- Experience working with competitor monitoring tools
- Strong data analytics and strategy background
- Ability to support Pacific Time Zone business hours
Nice To Haves
- Experience with MMM’s and incrementality testing preferred
- Agency experience preferred
Responsibilities
- Partner with performance marketing leadership to support major cross-channel projects like:
- Creative and campaign strategy direction and coordination across Search, Video & Social channels
- Vet, test and learn new potential channel additions like audio, CTV
- Cross-channel analysis related to Media Mix Model and incrementality test design and results
- Cross-functional reporting on creative learnings, performance, spend and financial reporting
- International expansion strategy and coordination of Paid Media campaigns for strategic alignment, creative messaging and translation coordination
- Monitor and analyze trends of core KPIs
- Monitor competitor activities utilizing 3rd party tools
- Report on and communicate performance results to internal stakeholders
- KPI forecasting
- Budget forecasting
- Collaborate with other media team members to ensure alignment of brand messaging
Benefits
- Annual Bonus Program
- Healthcare: 100% medical, dental, and vision coverage for employees (50% for dependents)
- 401k with 4% employer match
- Generous PTO in addition to our Week of Zen - the time between Christmas and New Year’s to relax and recuperate
- Fully Paid Parental Leave - 16 weeks for birthing and non-birthing parents
- Tech Stipend - $50 USD per payroll towards tech & cell phone expenses
- Annual Zenni Gift Card - to use towards our products!
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
