Manager, Channel Strategy

CVS Health • Island, KY

4d

About The Position

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. Position Summary We are building the next generation of connected patient messaging across our retail pharmacy and front store. As the Manager, Channel Strategy, you will strengthen customer engagement today while shaping a future-state messaging ecosystem that enables AI‑driven personalization and coordinated cross‑channel experiences. This role transforms insights into measurable results—improving enrollment, reducing message fatigue, and supporting a modern consent framework that powers innovation across our total store. You will collaborate closely with Product, Legal, Operations, Digital, and Technology teams to design solutions and bring them to life. What makes this role unique: Opportunity to drive both immediate business impact and long-term strategic transformation High visibility with senior leaders through executive-ready storytelling and strategic recommendations

Requirements

• 2+ years of experience in pharmacy technology, operations, product management, product development, or strategy
• Demonstrated ability to create clear, compelling PowerPoint presentations for leadership audiences
• Proficiency with Excel and experience extracting insights from large datasets using SQL and Python
• Experience conducting gap analyses, documenting Agile project requirements, and supporting end‑to-end project execution
• Strong organizational, communication, and problem‑solving skills with experience managing multiple priorities and cross-functional relationships

Nice To Haves

• Advanced degree (e.g., MBA, MPH)
• Experience in healthcare compliance (TCPA, HIPAA)
• Knowledge of omnichannel communication (SMS, voice, email, push notifications)
• 1+ years of experience with UAT and end‑to-end testing
• Ability to influence across teams and navigate ambiguous, fast-paced environments

Responsibilities

• Lead cross-functional initiatives to increase customer enrollments and improve preference capture across pharmacy and front store channels.
• Analyze enrollment and compliance data to identify trends, gaps, and opportunities; convert insights into clear recommendations.
• Develop and maintain a modernized consent and channel strategy framework supporting personalization and coordinated customer journeys.
• Prioritize initiatives using structured methods; gather requirements and align with Legal, Product, and Operations partners.
• Create polished, leadership-facing presentations that communicate strategy, insights, and roadmap progress.

Benefits

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager