Director, Channel Strategy
About The Position
In the position of Director, Channel Strategy , you will serve as a key strategic business partner to the Revenue Growth Management, Commercial and Portfolio Strategy, Sales, and Marketing teams. You will translate enterpriseâlevel OBPPC, package, and channel strategies—set by the Sr Director, Package & Channel Strategy—into channelâspecific plans and execution frameworks. You will develop insights, identify growth opportunities, and create dataâdriven strategies that elevate performance, improve customer execution, and optimize volume, share, and profitability across priority channels. This role plays a central part in ensuring the longâterm strategic sales and distribution plan is executed effectively within channels and addressing the opportunities in the competitive landscape and bottler network.
Requirements
- Prefer a Bachelor's Degree in the field of --Business Administration, Finance, Economics, or related field of study
- More than 7 years of experience in Consumer Packaged Goods (CPG) industry
- More than 5 years of experience in Commercial Planning
- Proficient in Microsoft Applications
- Nielsen, IRI, Consumer Insights
Responsibilities
- Strategic Channel Planning Translate enterprise OBPPC and portfolio strategies into actionable channelâspecific strategies , including opportunity identification and midâterm growth plans.
- Analyze marketplace, retailer performance, and consumer dynamics to determine the most effective strategies to drive channel revenue, share, and penetration.
- Maintain a deep understanding of channel nuances to recommend tailored pricing, packaging, assortment, and promotional strategy adjustments.
- Execution Excellence Develop channel execution toolkits, and guidance to enable customer teams, bottlers, and field sales to activate strategies successfully.
- Partner with Revenue Growth Management to ensure channel plans align with broader portfolio guardrails and margin expectations.
- Support translation of channel plans into Customer Execution Plans and contribute to Joint Business Plan inputs.
- Insights & Analytics Leverage tools such as Nielsen, VIP, and internal data sources to identify trends, whitespace, and competitive threats.
- Monitor performance against strategic initiatives and channel KPIs; recommend pivots as needed based on realâtime learnings.
- CrossâFunctional Collaboration Work closely with Commercial, Marketing, RGM, Category Insights, and Channel Sales teams to ensure alignment and integrated planning.
- Provide channel subjectâmatter expertise to internal partners to support business case development, new package introductions, and innovation pathways.
- Strategic Communication Synthesize insights and recommendations into clear narratives for leadership, customer teams, and crossâfunctional partners.
- Ensure senior management is informed on channel performance, risks, and opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Director
