Performance Marketing Manager

Broadhead•Minneapolis, MN

43d•$52,000 - $65,000•Hybrid

About The Position

broadhead is looking for a strategic, data-driven digital marketer to join our team. As a Performance Marketing Manager, you manage the implementation of paid search, retargeting and social campaigns for our clients and analyze performance of those efforts both online and offline. You're driven by curiosity and a determination to find answers-whether that means diving into the data, mastering a new platform, or tackling a new challenge head-on. Your ambition makes you a go-to resource for teammates seeking advice in paid search and digital media. And no matter the task, you bring a "can-do" attitude that inspires those around you.

Requirements

2-4+ years of agency or client experience in paid search, with digital media and paid social experience as a bonus.
Strong foundation in Google Ads (campaign setup, bid strategy, audience targeting, conversion tracking).
Familiarity with Google Analytics, Adobe Analytics, Tableau, or other analytics platforms.
Ability to analyze data and translate insights into actionable marketing strategies.
A solid understanding of the entire communications ecosystem, including the value of paid, earned and owned media.
Straight As in paid search and digital analytics.
Comfortable working with and learning AI tools to assist you in a variety of functions.
Believe in the role of analytics to help us continuously improve work for our clients.
Aptitude for financial analysis, detail and quality orientation.
The talent to smile while sweating under a tight deadline or two.

Responsibilities

Be the internal paid search expert and plan, manage and optimize paid search campaigns for maximum performance.
Plan and execute display retargeting, YouTube and Performance Max campaigns via Google Ads, utilizing audience targeting and bidding strategies to drive success.
Collaborate with the social team to refine audience targeting, ad spend and overall effectiveness of paid social programs.
Leverage digital analytics platforms (e.g., Adobe Analytics, Google Analytics, Tableau, etc.) to analyze performance and identify optimization opportunities.
Embrace and use our proprietary AI tool, Butter, in everyday tasks to increase efficiency and effectiveness.
Stay up to date on paid search and social best practices, trends, and platform updates, ensuring our strategies remain cutting-edge.
Define key performance indicators (KPIs) that measure the impact of paid media on business objectives.
Present findings and recommendations in client meetings, demonstrating the impact of paid search, paid social and digital media efforts.
Partner with strategy, media, digital, PR and account teams to ensure integration with overall client strategy and other initiatives.
Perform other duties as assigned from time to time to meet the changing needs of the agency.

Benefits

Our employees are eligible for a full package of traditional benefits including medical, dental, vision, life, and disability insurance.
We are a hybrid work company (3 days/week in-office, 2 days/week remote is a typical week at broadhead) with Paid Time Off, paid holidays, and 401(k) matching.
In addition, we provide paid parental leave, performance-based bonuses, employee stipends, and gym access.
Employees can receive employer contributions to HSAs, FSAs, and Student Loan Debt Repayment benefits.

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