Performance Marketing Manager

Fingerprint•Chicago, IL

18d•$115,000 - $125,000

About The Position

We are looking to grow our Demand Generation team at Fingerprint by hiring a Performance Marketing Manager , who will take ownership of deployment, optimization and analytics across all performance marketing channels (LinkedIn, Google Ads, Reddit, Youtube, SEO, Email). The ideal candidate will have deep experience managing full-funnel paid and organic media programs, focusing on measurable pipeline impact (SQOs) and ROI (MRR + ARR). You’ll work closely with our Paid Search, Search Engine Optimization and ABM manager to launch, manage and scale campaigns that deliver revenue growth. What you'll be doing: Oversee and manage all paid advertising channels, including LinkedIn, Google Ads, Reddit and Youtube Collaborate directly with Paid Search, ABM and SEO to performance manage campaigns, align on optimization priorities and drive incrementality Report bi-weekly to marketing leadership and other stakeholders on attainment to budget and return on investment Partner with RevOps to refine campaign attribution, tracking and data accuracy across systems Develop a daily optimization protocol across campaigns and channels to improve CTR, CPL, and ROAS Conduct weekly performance reviews to identify trends, optimizations and actionable insights Build comprehensive revenue attribution reporting, including ABM attribution using platform APIs Monitor budget pacing, ensure efficiency across channels, and provide regular updates to all stakeholders Identify new platforms, audiences and creative formats to fuel experimentation and performance growth Develop a monthly experimentation roadmap and coordinate directly with functional owners Own and manage our email marketing program, including ad-hoc sends and nurture campaign development What we're looking for: 3-6 years of demand generation/performance marketing experience in a B2B SaaS or agency environment Proven success managing $1M+ annual paid media budgets with measurable ROI Hands on experience collaborating with RevOps and marketing operations to maintain clean data and reporting Comfort with campaign experimentation, A/B testing and continuous optimization Excellent communication and project management skills for cross-functional alignment Experience with Google Analytics, Google Ads and LinkedIn ads is required Familiarity with Hubspot, Vector, Salesforce, Sigma is preferred Excellent quality assurance skills preferred Proven ability to manage and develop a small team, fostering collaboration, accountability, and high performance Experience with account-based paid media strategies to align with sales priorities Strong creative instincts with the ability to partner effectively with design and content to test messaging, formats, and audience resonance Ability to synthesize performance data into business recommendations — translating metrics into revenue impact, not just marketing KPIs For US-based employees , the cash compensation range for this role is $115,000 - $125,000. We set standard ranges for all US roles based on function, level, and geographic location, benchmarked against similar stage growth companies. To comply with local legislation and provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. However, these ranges are specific to the hiring location and may differ within or outside the US. Final offer amounts are determined by multiple factors, including geographic location as well as candidate experience and expertise, and may vary from the amounts listed above.

Requirements

3-6 years of demand generation/performance marketing experience in a B2B SaaS or agency environment
Proven success managing $1M+ annual paid media budgets with measurable ROI
Hands on experience collaborating with RevOps and marketing operations to maintain clean data and reporting
Comfort with campaign experimentation, A/B testing and continuous optimization
Excellent communication and project management skills for cross-functional alignment
Experience with Google Analytics, Google Ads and LinkedIn ads is required
Excellent quality assurance skills preferred
Proven ability to manage and develop a small team, fostering collaboration, accountability, and high performance
Experience with account-based paid media strategies to align with sales priorities
Strong creative instincts with the ability to partner effectively with design and content to test messaging, formats, and audience resonance
Ability to synthesize performance data into business recommendations — translating metrics into revenue impact, not just marketing KPIs

Nice To Haves

Familiarity with Hubspot, Vector, Salesforce, Sigma is preferred
Excellent quality assurance skills preferred

Responsibilities

Oversee and manage all paid advertising channels, including LinkedIn, Google Ads, Reddit and Youtube
Collaborate directly with Paid Search, ABM and SEO to performance manage campaigns, align on optimization priorities and drive incrementality
Report bi-weekly to marketing leadership and other stakeholders on attainment to budget and return on investment
Partner with RevOps to refine campaign attribution, tracking and data accuracy across systems
Develop a daily optimization protocol across campaigns and channels to improve CTR, CPL, and ROAS
Conduct weekly performance reviews to identify trends, optimizations and actionable insights
Build comprehensive revenue attribution reporting, including ABM attribution using platform APIs
Monitor budget pacing, ensure efficiency across channels, and provide regular updates to all stakeholders
Identify new platforms, audiences and creative formats to fuel experimentation and performance growth
Develop a monthly experimentation roadmap and coordinate directly with functional owners
Own and manage our email marketing program, including ad-hoc sends and nurture campaign development