Performance Marketing Manager

LendingTree•Charlotte, NC

26d•$100,000 - $130,000•Hybrid

About The Position

Day-to-day interaction with the partnership team, focusing on building and cultivating strong, trusted relationships with key partners. Key responsibility will include the sourcing and execution of performance-based marketing acquisition efforts across various digital channels including SEM, display, social, email, etc. Demonstrate deep understanding of relevant KPI’s as they relate to the overall marketing strategy and extract insights from campaign data, identify relevant trends and provide well developed proactive recommendations to achieve longer term marketing goals and objectives Analyze marketing campaign data to regularly assess the performance of campaigns with a focus on driving quality and ROI. Source, manage, optimize, and grow online partner relationships Manage the full pipeline process of prospecting, qualifying, launching, optimizing, and growing new Performance Marketing partnerships. Analyze metrics for revenue and margin opportunities, recommend and implement changes based on the results. Manage the campaign process end-to-end including: partner research, campaign objective development, campaign development/execution, optimization, analytics, and reporting. Build strong partner relationships by communicating execution, optimization and reporting effectively Effectively communicates channel performance and test learnings to the broader marketing team, cross-functional partners, and senior leadership

Requirements

4-year degree
2-5 years in an online marketing function at an online retail or lead generation company
Project and budget management experience
Experience with basic database management, marketing pixels, and software and application API integrations
General knowledge/understanding of online marketing, online lead generation, conversion strategies
Analytical mind with the ability to interpret data/results and take appropriate action
Basic knowledge of digital technologies such as HTML, JavaScript, cookies, pixels, etc.
Experience with A/B and/or multivariate testing
Demonstrated ability to optimize spend via tactics including creative optimization and landing page optimization
Ability to work collaboratively and take feedback but also function autonomously with a willingness to “figure it out”
A power-user of Microsoft Excel, or a willingness and aptitude to quickly become a power-user

Nice To Haves

Previous experience in affiliate marketing preferred
A solid foundation of business and general online marketing skills (metrics, analysis, reporting, negotiation).

Responsibilities

building and cultivating strong, trusted relationships with key partners
sourcing and execution of performance-based marketing acquisition efforts across various digital channels including SEM, display, social, email, etc.
extract insights from campaign data, identify relevant trends and provide well developed proactive recommendations to achieve longer term marketing goals and objectives
Analyze marketing campaign data to regularly assess the performance of campaigns with a focus on driving quality and ROI.
Source, manage, optimize, and grow online partner relationships
Manage the full pipeline process of prospecting, qualifying, launching, optimizing, and growing new Performance Marketing partnerships.
Analyze metrics for revenue and margin opportunities, recommend and implement changes based on the results.
Manage the campaign process end-to-end including: partner research, campaign objective development, campaign development/execution, optimization, analytics, and reporting.
Build strong partner relationships by communicating execution, optimization and reporting effectively
Effectively communicates channel performance and test learnings to the broader marketing team, cross-functional partners, and senior leadership