Performance Marketing Manager Specialist (Paid Media) - Boston (Hybrid)

Dolead • Cambridge, MA

5d • Hybrid

About The Position

Dolead aligns marketing, sales, and data to turn paid media into measurable pipeline. We support 200+ clients across 15 countries in Europe & North America, with a team of experts from 13 nationalities, working remotely and from our offices in France and the US. We partner closely with our clients’ Marketing and Sales teams to turn paid media into measurable pipeline. We launch campaigns fast, connect customer data with confidence, and generate sales-ready leads with a fixed cost per lead. In Boston, we work in a hybrid model (2–3 days/week in the office) to combine focus and collaboration.

We’re hiring a Performance Marketing Manager Specialist to own performance and growth for a portfolio within our North American team. You’ll join a newly created growth squad and work alongside Customer Success and Paid Acquisition specialists to support the growth of a portfolio of advertisers. The exact vertical is still being defined, but the mission is clear: understand what drives performance, identify growth opportunities, and help turn those insights into concrete actions across paid channels. This is a hands-on role for someone who enjoys working close to the numbers, testing ideas and gradually taking more ownership over performance and growth.

Requirements

• 4–6+ years of experience in performance marketing, paid acquisition or growth marketing in a data-driven environment.
• Strong hands-on experience with Google Ads and good working knowledge of Meta Ads.
• Comfortable working with performance metrics such as CPL, CPA, CVR, ROAS and revenue-related KPIs.
• Strong analytical mindset: you enjoy understanding why something moved, not simply reporting that it did.
• Experience running tests across campaigns, creatives, audiences or landing pages.
• Comfortable managing several campaigns, markets or accounts at the same time.
• Clear communicator who can turn data into actionable recommendations.
• Curious, proactive and comfortable working in a fast-moving environment.

Nice To Haves

• Experience in lead generation or other performance-driven acquisition models.
• Experience managing multiple client accounts, particularly in an agency or portfolio environment.
• Exposure to TikTok Ads, Taboola, Outbrain or other paid acquisition channels.
• Experience working with CRM, offline conversion or lead-quality data.
• Experience working directly with Google or Meta representatives.

Responsibilities

• Manage and optimize paid acquisition campaigns across channels including Google Ads and Meta, with exposure to additional platforms such as TikTok, Taboola or Outbrain depending on the portfolio.
• Monitor key performance indicators and identify meaningful changes in performance.
• Investigate performance issues across channels, creatives, landing pages, offers, tracking and market conditions.
• Translate analysis into clear recommendations and prioritized actions for the squad.
• Support the development of growth plans alongside the Performance Marketing and Customer Success teams.
• Build and run structured experiments across creatives, audiences, offers, landing pages and channel mix.
• Work closely with Paid Acquisition specialists to improve campaign execution and share learnings across accounts.
• Contribute to forecasting, performance reviews and regular reporting on portfolio health.
• Monitor competitors, platform developments and acquisition trends to identify new opportunities.
• Build a strong understanding of our clients’ businesses, funnels and growth challenges.

Benefits

• Transportation costs: reimbursement up to $100/month
• Healthcare (AETNA) individual & family - medical, dental, and vision plan
• Retirement Plan (401K)
• Flexible vacation time to promote a healthy work-life balance
• Flexible remote policy: up to 2-3 days/week (if you’re based in the Greater Boston area)
• Diverse & multicultural environment: +13 nationalities represented
• Team events (Boston + global)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed