Performance Marketing Manager, Paid Social

GlossGenius•San Francisco, CA

4d•$145,000 - $170,000•Hybrid

About The Position

As the Performance Marketing Manager, Paid Social, you will own GlossGenius's two most critical paid social channels: Meta and TikTok. This is a high-impact, hands-on role responsible for driving new customer acquisition, growing our small-business audience, and maximizing return on ad spend. You will report to the Director of Paid Social and must be commutable to our NYC or SF office locations. We default to being in-office 3–4 days per week with required attendance on Tuesdays and Thursdays.

Requirements

6+ years of hands-on paid social experience on Meta and TikTok, with deep expertise in Ads Manager, Advantage+ campaigns, custom/lookalike audiences, CAPI, and bidding optimization
Proven track record scaling performance campaigns in a B2B or B2SMB SaaS environment
Demonstrated, hands-on use of AI tools to meaningfully improve paid social performance
Strong analytical skills with proficiency in reporting tools (Hex, Looker, Tableau, Amplitude) and comfort working with large datasets
Experience writing data-driven creative briefs for short-form video and static ad formats.
Proven ability to manage $750K+/month budgets with precision
Exceptional communication skills — able to translate complex data into clear narratives for executive and cross-functional stakeholders

Nice To Haves

Experience marketing to SMB audiences or within vertical SaaS/fintech preferred
Proficiency with SQL or other data querying tools preferred

Responsibilities

Own end-to-end strategy and execution for Meta and TikTok: campaign management, ad launches, performance reporting, and optimization
Architect and scale full-funnel campaign structures — prospecting, retargeting, and lead gen — with a relentless focus on CAC, ROAS, and LTV
Build and run rigorous A/B and multivariate testing frameworks across creative, audiences, bidding strategies, and landing pages
Leverage AI tools (e.g., Motion, Pencil, Claude, ChatGPT) to automate reporting, accelerate creative iteration, and reduce manual overhead — AI fluency is how this role operates, not a bonus
Own budget management, pacing, and forecasting, ensuring optimal allocation across campaigns and segments
Partner with Creative, Marketing Ops, and Data teams to develop high-performing ad concepts, maintain pixel/CAPI health, and support attribution modeling
Stay ahead of platform updates and emerging ad formats, proactively testing new features before they become industry standard

Benefits

Flexible PTO
Competitive health & dental insurance options, with premiums partially or fully covered by GG
Fertility and adoption benefits via Carrot
Generous, fully-paid parental leave policy
401k benefit - employees are eligible to contribute starting day 1 of employment
Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
Pre-tax commuter benefits
Dependent Care FSA
Home office support
Team Bonding opportunities - as a distributed team, being able to build meaningful bonds both virtually and in person is incredibly important to us! We are constantly evaluating how we accomplish this and currently, teams are given opportunities to gather in person throughout the year