Marketing Manager, Paid Social

Zocdoc•New York, NY

4d•Hybrid

About The Position

Zocdoc is looking for a Paid Social Manager to join our growing team. Reporting to the Group Manager of Digital Performance Marketing, you'll own the strategy and performance of our paid social acquisition program—managing campaigns across platforms, hitting ROAS targets, and scaling the channel into one of our largest growth drivers. You'll partner closely with creative, analytics, and cross-functional teams to drive measurable results.

Requirements

7–9 years of experience owning and scaling paid social campaigns, with a proven track record of hitting performance goals
Deep expertise in paid social platforms, best practices, and emerging trends
Proven track record planning, testing and iterating on creative strategies
An analytical and performance-driven mindset with a solid understanding of growth marketing KPIs
Strong analytical skills and proficiency with Looker or other BI tools
Excellent communication and collaboration skills, with the ability to align stakeholders across functions

Nice To Haves

Experience with CRO and landing page testing is a plus

Responsibilities

Guiding the channel strategy and execution of our paid social campaigns across platforms
Managing ongoing optimizations to ensure performance stays aligned with ROAS and acquisition goals
Supporting the development and implementation of strategies to continue facilitating growth
Driving long term strategic roadmaps and build out new paid social sub-channels
Leading the ongoing development of paid social’s creative strategy
Building and owning the creative testing roadmap, briefing creative partners, and pitching new concepts grounded in trends and performance data
Executing campaign builds, creative trafficking and optimizations across platforms
QA-ing campaign setup, tracking, and creative specs to ensure flawless execution across all active initiatives
Analyzing performance data directly in platform dashboards and BI tools to inform daily and weekly campaign optimizations
Owning channel-level reporting and analysis
Tracking KPIs, distill insights from campaign data, and provide regular performance updates to the team
Partnering with analytics to enhance our data capabilities, improve our reporting, and find areas of opportunity
Communicating channel results and priorities across the organization
Effectively conveying results and insights to the broader Marketing team
Owning prioritization and relationships with cross-functional partners

Benefits

Flexible, hybrid work environment at our convenient Soho location
Unlimited Vacation
100% paid employee health benefit options (including medical, dental, and vision)
Commuter Benefits
401(k) with employer funded match
Corporate wellness programs with Wellhub
Sabbatical leave (for employees with 5+ years of service)
Competitive paid parental leave and fertility/family planning reimbursement
Cell phone reimbursement
Catered lunch everyday along with beverages and snacks
Employee Resource Groups and ZocClubs to promote shared community and belonging
Great Place to Work Certified