Paid Social Video Producer (Performance Marketing)

Golden Pet BrandsLos Angeles, CA
4d$75,000 - $100,000Hybrid

About The Position

The mission for the role of Paid Social Video Producer is for someone to be the mastermind behind Golden Pet Brand's high-converting video ads, leading the charge from concept to creation.

Requirements

  • Exceptional concepting and storytelling skills
  • Exceptional script writing and directing skills
  • Mastery of on-set creative leadership and understanding of how to successfully direct celebrity partners and actors
  • Ability to formulate strategies on how to market petcare products in fresh, creative and different ways.
  • Understanding of direct response marketing.
  • A highly creative self-starter who can work both independently and collaborate well with different teams
  • Ability to work in a fast-paced and ever-changing environment.
  • Available to drive, and occasionally travel, to locations in order to film and gather footage and conduct interviews
  • Bachelor’s Degree or Equivalent Experience, preferably in Marketing, Human Studies, or a related field.
  • 3+ years of experience in video writing and production
  • 5+ years of experience bringing scripts to life through video, film, visual storytelling preferred

Nice To Haves

  • Experience applying AI tools to paid social ad creative (e.g., for concepting, scripting, or iteration) is a strong plus.

Responsibilities

  • Write and direct video ads with the goal of selling products using a data-driven, test-and-learn approach.
  • Come up with fresh and innovative concepts/angles for ads and write scripts.
  • Direct actors and/or celebrity brand partners to elicit authentic and persuasive performances; Formulate and ask interview questions that elicit the most compelling soundbites.
  • Work with videographers to gather video assets (i.e.identify needed video cover, set-up locations and direct videographers to shoot b-roll).
  • Provide on-set leadership in collaboration with Production Supervisor, production team, and camera crew.
  • Collaborate with editors from pre-production to delivery, including providing feedback on edits, assist conceiving of graphics and on-screen text.
  • Analyze performance data, and use data to create incremental video optimizations that scale.
  • Leverage AI tools (e.g., for ideation, scripting, editing support, and performance analysis) to accelerate creative production, generate new ad concepts, and enhance testing velocity; stay current with emerging AI capabilities and incorporate them into the creative workflow.

Benefits

  • Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
  • Annual bonus
  • We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
  • 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
  • Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock.
  • Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
  • Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
  • Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.
  • Potential for quarterly KPI bonuses.
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