Performance Marketing Manager, LoopNet

CoStar Group

6d

About The Position

LoopNet is the leading online marketplace for commercial real estate, connecting millions of investors, brokers, and property owners with opportunities across the globe. As a part of LoopNet, Auctions by Ten-X is the premier platform for online real estate auctions, enabling faster, more transparent transactions for buyers and sellers. Together, these platforms represent a powerful ecosystem for commercial property marketing and sales—driving billions in transactions annually. As we continue to evolve and innovate, our auction marketing program is a critical growth engine. We’re looking for a highly experienced Performance Marketer to take ownership of optimizing results for every auction. This is a senior-level role for someone who thrives on autonomy, innovation, and measurable impact. You’ll have access to incredible raw material: an unparalleled audience, rich datasets, and advanced marketing technology. What we need is a visionary who can connect these pieces into a cohesive strategy that drives exceptional auction outcomes.

Requirements

• Bachelor's degree required from an accredited, not-for-profit, in-person college/university
• Track record of commitment to prior employers
• 5+ years of experience in performance marketing, ideally in a marketplace environment.
• Deep technical knowledge of marketing automation, programmatic buying, and personalization.
• Proven ability to manage large-scale campaigns and budgets with a focus on measurable results.
• Excellent analytical skills and experience with data-driven decision-making.

Nice To Haves

• Track record of defining and executing long-term performance strategies.
• Experience in marketplace dynamics, auction marketing, or listing optimization at scale.
• Expertise in marketing tech stacks, automation platforms, and personalization engines.
• Skilled in synthesizing large datasets into actionable insights; familiarity with attribution modeling and predictive analytics.
• Comfortable driving transformation in evolving programs and implementing scalable processes.
• Ability to present insights and recommendations to senior leadership.

Responsibilities

• Define and execute a performance marketing vision for auctions, leveraging audience insights, data, and technology.
• Continuously optimize campaigns to maximize ROI and auctions listing effectiveness.
• Inform and implement advanced tactics including automated communications and triggered campaigns.
• Build scalable processes for campaign delivery and optimization across multiple channels.
• Use our extensive data to inform targeting, bidding strategies, and personalization.
• Conduct rigorous testing and performance analysis to identify growth and optimization opportunities.
• Work closely with leadership while operating with autonomy to push initiatives forward.
• Partner with marketing stakeholders, product managers, and data analytics to ensure alignment and innovation.

Benefits

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• Life, legal, and supplementary insurance
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees