Performance Marketing Manager, Display & CTV

Novig

9d•$100,000 - $130,000•Onsite

About The Position

This is a unique opportunity to help shape Novig's Display & CTV acquisition strategy from an early stage. As our Performance Marketing Manager, Display & CTV, you'll build campaigns your own way, test ideas without a rigid playbook, and own the systems that determine how well we scale: tracking, signal quality, and experimentation. As we continue to innovate how users trade sports, you'll be the one pulling the growth levers that bring new sports fans into the product.

Requirements

Platform-Native Operator: Comfortable hands-on-keyboard within Display and CTV ad platforms.
Execution Over Theory: Ability to build, launch, and scale campaigns independently.
Technical Ownership: Ability to own tracking end-to-end, implement and QA conversion events, configure CAPI and server-side integrations, and troubleshoot attribution or data discrepancies.
Signal Density Obsession: Understanding of how to improve event coverage and ensure high-quality conversion data.
Conversion Systems Thinker: Deep understanding of conversion optimization strategies and attribution models.
Experimentation Mindset: Ability to design and execute structured A/B tests.
Growth Through Performance: Thinking like a growth engineer, utilizing various levers to unlock scale.

Responsibilities

Live inside Display and CTV ad platforms, actively pulling levers, launching campaigns, reviewing MMP data, and optimizing performance in real time.
Build, launch, and scale campaigns yourself, moving quickly, iterating constantly, and letting performance data guide your next move.
Own tracking end-to-end, including implementing and QAing conversion events, configuring CAPI and server-side integrations, and troubleshooting attribution or data discrepancies without waiting on engineering.
Constantly think about signal quality, improving event coverage, cleaning up tracking, and ensuring platforms receive high-quality conversion data.
Deeply understand conversion optimization across platforms, including bidding strategies, attribution models, optimization windows, and learning phases, and know when to trust platform data and when to pressure test it.
Design structured A/B tests that produce real signal, not noise, iterate relentlessly, and scale what works while quickly killing what doesn’t.
Utilize campaign structure, creative testing velocity, event prioritization, and signal quality as levers to unlock scale.