Performance Marketing Manager, Affiliate & Paid Search

Frank & Eileen•Los Angeles, CA

71d•$85,000 - $100,000

About The Position

Frank & Eileen is seeking a data-driven and performance-focused Performance Marketing Manager, Affiliate & Paid Search to lead two critical lower-funnel channels in partnership with external agencies. This role will manage our affiliate and paid search programs from a strategic level by setting goals, overseeing agency execution, analyzing performance, and driving both revenue and new customer acquisition. The ideal candidate brings strong analytical rigor, proven experience managing agency relationships, and a clear understanding of how to scale performance marketing in a retail/ecommerce environment. This role will report to the Head of Ecommerce and Digital.

Requirements

Must have 1-2+ years of experience in performance marketing, with hands-on experience managing both affiliate and paid search channels.
Proven success managing affiliate programs, especially with Rakuten or similar platforms.
Experience leading or collaborating with agencies to manage paid search campaigns (Google Ads, Bing).
Strong analytical skills with the ability to create reports and analyze data across multiple platforms.
Expertise with attribution tools and models (MTA, last-click, data-driven). Experience identifying and implementing an MTA tool is a big plus.
Comfortable managing budgets, invoices, and forecasts across multiple performance channels.
Proficient in Excel/Google Sheets, Google Analytics, Looker (or similar), and affiliate/search platforms.
Ability to work and collaborate in a team environment with both internal and external teams.
Adaptable to work in a dynamic, often ambiguous environment.
Nimble and able to handle multiple tasks and meet required deadlines.
Problem solver with an analytical and inquisitive mind.

Responsibilities

Serve as the primary point of contact for both affiliate and search agencies, ensuring goals are clearly communicated, priorities are aligned, and execution is timely.
Lead the affiliate marketing program in partnership with our agency, ensuring campaigns are performance-focused and aligned with acquisition goals.
Provide strategic direction, performance targets, and optimization priorities to the affiliate agency, while overseeing day-to-day execution and partner management.
Manage the full affiliate invoicing and budget tracking process (e.g., Rakuten), ensuring accuracy, transparency, and efficiency.
Support identification and evaluation of new affiliate partners, in collaboration with the agency, to expand reach and improve ROAS.
Oversee the paid search program (Google Ads, Bing) through agency partners, setting acquisition targets, budget allocations, and optimization KPIs.
Review and guide agency strategies on bidding, keyword selection, and copywriting to ensure campaigns align with performance and brand standards.
Lead regular performance reviews with the agency to analyze results, test new approaches, and refine strategies.
Hold agencies accountable to performance goals and reporting standards; troubleshoot gaps in execution or data.
Collaborate cross-functionally to ensure agency-driven campaigns reflect broader marketing and business objectives.