Marketing Manager - Paid Search & Social

Ameriprise • Minneapolis, MN

6d

About The Position

The Marketing Manager – Paid Search & Social leads the strategy and optimization of search and social digital advertising campaigns. This role collaborates cross-functionally with internal teams at Ameriprise and external agencies to deliver data-driven, brand-aligned content while ensuring performance, compliance, and innovation. As a subject matter expert, you will translate insights into actionable strategies and evolve Ameriprise’s paid media approach in a dynamic search and social landscape.

Requirements

• Bachelors Degree or equivalent (4 years)
• 5 - 7 years of relevant experience
• Minimum of 5 years of experience in paid search and paid social media management, including campaign strategy and content development.
• Proficiency in ad platforms such as Google Ads, Microsoft Advertising, Meta Ads Manager, LinkedIn Campaign Manager, etc.
• Deep understanding of audience targeting strategies and best practices for paid search and social content.
• Proactively stays current with evolving trends, platform updates, and industry best practices, applying insights to optimize campaign performance and drive innovation.
• Superior written and verbal communication skills, with the ability to translate complex data into clear, compelling narratives.
• Strong interpersonal skills with a proven ability to build relationships and influence stakeholders at all levels, both internally and externally.
• Exceptional organizational skills and attention to detail; adept at managing multiple priorities in a fast-paced, dynamic environment.

Nice To Haves

• Experience in financial services or other highly regulated industries.
• Proficiency with analytics platforms such as Adobe Analytics for performance tracking and insights.
• Familiarity with data connectivity and identity resolution platforms (e.g., LiveRamp), including audience activation and privacy-compliant data usage across digital channels.

Responsibilities

• Lead the development and ongoing refinement of Ameriprise’s paid social media strategies across platforms such as Meta, LinkedIn, and YouTube.
• Lead the creation and optimization of paid search strategies across platforms including Google Ads and Bing.
• Collaborate with media agencies and internal partners (SEO, content, analytics, brand, etc.) to launch and manage paid search and paid social campaigns.
• Ensure timelines, budgets, and deliverables are met, while maintaining exceptional communication with team members, leadership, and stakeholders throughout the process.
• Analyze performance metrics to optimize campaigns and translate complex data into clear, actionable insights for marketing teams and senior leadership.
• Act as the subject matter expert for paid search and paid social, staying informed on emerging platform trends and sharing strategic recommendations

Benefits

• We also have a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurances.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees