Performance Marketing Lead (Paid Growth)

Hercules

20d • $100,000 - $250,000 • Remote

About The Position

What we’re looking for
Own paid growth end-to-end across Google (Search/YouTube), Meta (Instagram / Facebook), TikTok, Reddit, X, LinkedIn, and more
Who you are
Performance-first + accountable: CAC + payback.
Extremely data-driven: funnels → cohorts → payback
Experimentation-obsessed: rapid, structured testing across creative/audience/offer/LPs.
Creative: strong angles
AI-leveraged: scale ad creation + iteration with AI tools like HeyGen,

Requirements

• Performance-first + accountable: CAC + payback.
• Extremely data-driven: funnels → cohorts → payback
• Experimentation-obsessed: rapid, structured testing across creative/audience/offer/LPs.
• Creative: strong angles
• AI-leveraged: scale ad creation + iteration with AI tools like HeyGen,
• Experienced in SaaS/software

Responsibilities

• Own channel strategy + budgets across the platforms above.
• Build campaign architecture (targeting, bidding, pacing, landing pages).
• Run a creative machine (UGC-style concepts, hooks, copy, statics, short-form video).
• Own measurement + tracking from click → paid user; improve attribution quality.
• Automate ops/reporting/analysis to move faster with less manual work.

Benefits

• Healthcare, vision, and dental
• User whatever AI tools you’d like (you have an unlimited AI budget)
• Take what you need vacation policy
• Daily lunches, dinners and snacks in the office
• We guarantee you will do the best work of your career here

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed