Growth Marketing Lead, Paid Acquisition

Replit•Foster City, CA

1d•Onsite

About The Position

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation. We're looking for a data-driven, strategic and execution-focused Growth Marketing/Performance Marketing Lead to manage Replit's PLG and self-serve paid acquisition channels. We're looking for someone who can inherit an existing program and immediately drive efficiency, optimization, and scale. Your job is to squeeze more signal from what's working, prune what isn't, and bring a relentless experimentation mindset to accelerating our self-serve growth engine. You'll work directly with our Head of Growth Marketing and collaborate closely with Creative, Product and Data. This role is ideal for someone who thrives in a high-velocity environment, is deeply channel-native, and is obsessed with improving CAC, conversion rates, and LTV across every stage of the self-serve funnel.

Requirements

7+ years of performance marketing experience with expertise and hands-on expertise specifically in SEM/Paid Search. Experience with other channels such as paid social (Meta, TikTok, LinkedIn), display, programmatic, and affiliate channels are valuable.
Proven track record inheriting and meaningfully improving an existing paid acquisition program — not just maintaining, but finding new efficiency and growth levers
Deep fluency in performance measurement: you understand attribution models, incrementality, MMM basics, and can design experiments that produce actionable signal
Strong analytical skills — you're comfortable pulling your own data, building dashboards, and translating numbers into decisions without waiting for a data team
Experience marketing consumer or prosumer SaaS products with a product-led or freemium growth model at a high growth tech company Creative instincts backed by data — you know how to brief creative teams and evaluate assets against performance goals, not just aesthetics

Responsibilities

Own and optimize paid acquisition across PLG channels
Take full accountability for self-serve new user acquisition, free-to-paid conversion, and paid channel efficiency primarily focused on SEM/paid search, but able to lean into other channels such as paid social, display, programmatic, and affiliate
Manage multi-million dollar media budgets with a clear focus on CAC efficiency and return on ad spend
Take a full funnel performance approach from impression to activated paying user — including landing pages, onboarding flow touchpoints, and trial conversion
Drive continuous optimization and a rigorous testing culture
Identify performance gaps and inefficiencies across existing campaigns and channels; develop and execute a prioritized roadmap to address them
Design and run structured A/B and multivariate experiments across creative, copy, audiences, landing pages, and bidding strategies
Establish benchmarks, performance baselines, and a regular cadence of insights reporting to stakeholders
Scale what's working — and build what's missing
Lead channel expansion efforts: identify emerging acquisition opportunities in programmatic, connected TV, or new affiliate partnerships
Partner with Creative and Design teams to develop and iterate on high-performing ad assets optimized for each channel and audience
Develop audience segmentation strategies that target the right users — with channel-appropriate messaging
Build measurement infrastructure and attribution rigor
Partner with Data to ensure accurate measurement of paid channel contribution across the self-serve funnel
Develop incrementality testing frameworks to move beyond last-click and measure true paid lift
Track and report on full-funnel metrics