Growth Marketing Manager, Paid Social
About The Position
We’re Tovala, a food-tech company reinventing home cooking to save consumers time. Through an innovative combination of hardware, software, and fresh food delivery, we make it incredibly simple for anyone to prepare and enjoy delicious, home-cooked meals without sacrificing time to do whatever matters to them. Through our superior technology, product experience and food quality, we have separated Tovala from the busy pack of other meal delivery businesses. In the process, we’ve amassed a loyal, rapidly growing following and our retention, product engagement and customer NPS are all best-in-class. We’ve raised over $100mm from great investors like Left Lane Capital, Origin Ventures, Y Combinator and Comcast Ventures and have invested strongly in building a unique culture that fosters growth, personal development and camaraderie. At Tovala, we're looking for a Growth Marketing Manager to drive customer acquisition through Meta, our largest paid social channel. This is a hands-on-keyboard role where you'll build campaigns, test audiences, and optimize spend to hit aggressive acquisition targets. You won't just execute what's handed to you. You'll bring your own perspective on what's working, what's not, and where the next opportunity is. You'll work closely with our creative team to brief winning concepts and with our analytics infrastructure to understand true performance. If you're someone who lives inside Meta Ads Manager, has strong opinions backed by data, and wants real ownership over a meaningful budget, we want to talk to you.
Requirements
- 3-5 years of hands-on experience managing Meta ad campaigns at significant monthly spend levels
- Expertise in Meta Ads, including campaign structure, audience building, bidding strategies, and creative testing frameworks
- Experience understanding and pivoting strategy as needed with algorithm changes (i.e. Andromeda update)
- Understanding of how creative drives performance on Meta, with the ability to identify what's working and translate that into clear briefs for a creative team
- Comfortable with marketing analytics, attribution models, and evaluating performance beyond last-click or platform-reported metrics
- A bias toward action and ownership. You don't wait to be told what to test or where to optimize
- Strong analytical skills with the ability to turn data into clear recommendations
Nice To Haves
- Experience in DTC or subscription is a major plus
- Agency or in-house background both welcome
Responsibilities
- Building, managing, and scaling Meta campaigns end-to-end, from account structure and audience strategy to bid optimization and budget allocation
- Running a structured weekly testing cadence across creative, audiences, and placements to continuously improve performance
- Briefing the in-house creative team on what's resonating in-market, writing short creative briefs, and helping source new assets economically
- Analyzing campaign performance data to surface trends, form hypotheses, and make budget recommendations to hit acquisition targets
- Working within our internal attribution system to understand true channel performance beyond platform-reported metrics
- Identifying opportunities to improve conversion rates across the customer acquisition funnel
- Communicating performance results and strategic recommendations to your manager and key stakeholders
- Staying current on Meta platform changes, algorithm updates, and emerging best practices
- Exploring expansion opportunities into additional paid social and digital channels (e.g., TikTok, Applovin, Reddit) as the role evolves
Benefits
- Flexible paid time off (with a minimum of 15 days off you are highly encouraged to take)
- Comprehensive healthcare coverage we really invest in
- 401k with match
- Free Tovala Smart Oven and discounted Tovala meals
- Paid holidays and our winter holiday office shutdown where the offices and facilities close for a week around Christmas and New Years
- Various other perks - recognition programs, continued learning stipend, casual dress code, in-office coffee, snacks and drinks, and Tovala swag
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
