Performance Marketing - Fall 2026 Co-op Student

Definity Insurance CompanyToronto, ON
Hybrid

About The Position

Want to see how a marketing team actually drives results in the real world? Join us at Definity Insurance and get hands-on experience working on Sonnet Insurance and Petline Insurance, two brands making insurance simpler, smarter, and more accessible. We’re looking for a curious and motivated Co-op Student to spend a term with our Performance Marketing team. You’ll get exposure to big-budget campaigns, cutting-edge marketing tools, and the day-to-day work that goes into acquiring and keeping customers.

Requirements

  • You’re in a co-op program for Marketing, Business, Data Analytics, or something similar
  • Background in creative writing, English, and someone who has experience with AI and technology.
  • You’re curious about digital marketing and love working with data
  • You’re organized, detail-oriented, and good with numbers
  • You know your way around Excel/Google Sheets (bonus if you’ve played with dashboards)
  • Most importantly, you’re eager to learn and not afraid to ask questions

Nice To Haves

  • Played with dashboards

Responsibilities

  • Helping run live marketing campaigns across Google, social media, and programmatic channels
  • Supporting media planning by gathering data, reviewing past performance, and helping shape recommendations for future campaigns
  • Checking performance dashboards and calling out wins or issues
  • Supporting A/B tests to see what works and what doesn’t
  • Doing research on trends, competitors, and new marketing channels
  • Reviewing ads and creative to make sure everything looks right before launch
  • Pitching in on presentations, trackers, and team projects

Benefits

  • Meaningful work forwarding our purpose of building a better world by helping our clients and communities adapt and thrive in their hardest times of need.
  • Culture of accountability, empowerment, and collaboration.
  • Opportunities to support personal and professional growth through real-life experience and unique learning opportunities.
  • Opportunity to join our employee groups - focused on women's empowerment, LGBTQ+, anti-racism and cultural equity, and environmental activism
  • Determined to create positive change for our environment, our people, and our communities, now and in the future. Check our ESG work
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