Performance Marketing Coordinator

Theo Agency•New Haven, CT

22d•$40,000 - $55,000•Hybrid

About The Position

This is a hybrid role based in New Haven, CT. Most work is remote, but candidates must live locally. Please note: We are unable to hire in California and New York at this time. Theo is a fast-growing performance media agency headquartered in Portland, Oregon. We help local and national brands across a wide range of industries advance their marketing practices through methodical, creative, and technology-driven marketing activations. The Performance Marketing Coordinator will be responsible for supporting all aspects of media management and optimization on assigned accounts. This position works closely with internal Account Management, Strategy, Analytics, and UX teams, as well as clients and partner agencies to conceptualize, forecast, build, and optimize campaigns and report metrics and insights relevant to client success. The ideal candidate will have a basic understanding of paid search and paid social and the execution of multi-channel digital marketing campaigns. Strong time management and communication skills are essential in this role. When working from home, employees are expected to use video conferencing programs for virtual meeting attendance.

Requirements

0-1+ years of agency/in-house performance marketing experience
0-1+ years of experience working in ad consoles such as Google Ads, Meta, etc. Familiarity with paid search and paid social is strongly preferred.
Outstanding organizational and time management skills and the ability to handle multiple projects while meeting deadlines
Excellent verbal and written communication skills and the ability to work both individually and in a team environment – strong ability to articulate and document findings and recommendations

Nice To Haves

Experience in campaign planning and activation (Search, Social, Display, Video, etc.)
Familiarity with tagging platforms (Google Tag Manager, Tealium etc.)
Familiarity with CRO and/or SEO is a plus

Responsibilities

Manage paid media campaigns including Search, Social, Display, and Video.
Build, monitor and optimize campaigns with attention to detail, including targeting strategy, bid and budget management, ad copy creation and messaging strategy, landing page experience, and A/B testing.
Report on campaign performance and provide insights and strategic recommendations for performance improvement.
Collaborate with Account Management, Strategy, Analytics, and UX internal teams.
Build digital media campaigns and support day-to-day campaign management and optimizations
Manage, monitor & communicate pacing and performance for selected clients
Generate ad mock-ups for internal & client review
Use reporting, analytics, and trend tools to keep a pulse on performance and optimization opportunities, offering related insights and recommendations
Support communication with clients in relation to paid media management, performance, optimizations & opportunities
Stay up to date on platforms’ capabilities, best practices & BETAs; collaborate with manager to identify and communicate media trends and recommendations beyond existing media plans
Support media vendor representative communications, partnership, & expectations
Work with stakeholders to verify & QA media tags
Continually work to expand knowledge of cross-channel media