Retail Marketing Coordinator – Service Performance (FCSD)

Ford Motor • Allen Park, MI

8d • Hybrid

About The Position

In this position... We are seeking a strategic, agile professional to serve as a bridge between data, strategy, and field execution. In this pivotal role, you will help define how FCSD goes to market—leading incentive planning through competitive benchmarking, creative offer design, and seamless field execution. You will tell our service performance story through clear, actionable insights that inform leadership strategy and enhance operational effectiveness. If you are ready to reimagine how FCSD aligns with Sales Operations to reach customers in new, impactful ways, we want to hear from you.

Requirements

• Bachelor’s degree in Business Administration, Economics, Supply Chain Management, or related field
• Proven experience in managing supplier relationships.
• Experience working directly with field teams and/or automotive dealers.
• Strong written and verbal communication skills.

Nice To Haves

• Prior experience in an analytics and strategy-forward role.
• Experience within the automotive industry or a related manufacturing field.
• Familiarity with automotive data tools (e.g., Polk, Urban Science) or visualization tools (e.g., Tableau, Power BI).

Responsibilities

• Consumer Incentive Planning & Execution
• Strategic Planning: Lead the development of the FCSD consumer incentives calendar, ensuring alignment on timing and offers with Sales Operations and Marketing Communications (MarComms).
• Market Intelligence: Benchmark competitive industry programs to identify innovative, customer-focused offers that drive service retention and increase VIN share.
• Execution: Partner with Field Operations, FDAF partners, and MarComms to execute incentives effectively, ensuring strong dealer engagement and in-market activation.
• Performance Analysis: Measure incentive performance and present results to stakeholders to inform continuous improvement and future campaign planning.
• Performance Insight & Data Storytelling
• Data Coordination: Manage the data funnel across critical platforms, including Global Data, Insights & Analytics (GDIA), MarComms, Ford Direct, CRM, and Field Operations.
• Actionable Insights: Analyze performance data to disseminate clear, weekly, and month-end insights. Translate complex data into clear narratives that inform leadership and strengthen dealer engagement.
• Reporting Excellence: Update and maintain essential monthly reports, including Bowlers, BOR Slides, Sales Close Notes, Month-End Review Decks, and Field Slides.
• Dashboard Management: Oversee Dealer Hub FCSD metrics and dashboards. Contribute to the design and execution of Dealer Profile Reports and manage metrics within the Ford Commitment Program (including data validation and field inquiry resolution).

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees