Performance Marketing Analyst

Car Gurus•Boston, MA

64d•Hybrid

About The Position

Car shopping is complicated. At CarGurus, we use data and technology to make it simple, giving people the tools they need to confidently find, buy, finance, or sell a car. The best part? Our work makes a real impact. We're the most-visited car-shopping site in the US and we are growing fast in our international markets. Ready to come along for the ride? Within the Consumer Marketing team, the Performance Marketing team is responsible for driving multimillion-dollar traffic acquisition campaigns aimed at continuing strengthening our position as a top online car shopping website. We're looking for a highly-analytical and self-motivated individual to join our team at CarGurus. As a Performance Marketer, you will be responsible for assessing industry trends and marketing and product performance to inform investment decisions, as well as owning data analysis across markets to optimize efficiency of our program. In this role, you will work cross functionally with Marketing, Product, Engineering and Finance to provide novel insights in support of our strategic decision-making, focused on new consumer products. This role is a combination of analytics, strategy, and marketing. A successful candidate will love data, testing hypotheses, challenging assumptions, and understanding how different functional pieces work together to ultimately provide data-driven recommendations to accelerate growth of our program.

Requirements

2+ years of professional experience with a background in strategy consulting, finance or marketing/product analytics
Experience or familiarity with Google AdWords and Facebook Business Manager (ability to create, deploy, and measure campaigns in each platform)
Bachelor's degree in an analytical or social science major (e.g. math, statistics, economics) preferred
Data-oriented thinker with excellent strategic, problem-solving, and critical thinking capabilities
Strong analytical skillset-able to translate quantitative and qualitative inputs into actionable strategic direction
Self-motivated, well-organized and detail-oriented - looking to jump in and drive impact immediately
Strong verbal and written communication and interpersonal skills
Expert in Microsoft Office suite required; experience with SQL and business intelligence tools (Looker, Tableau) strongly preferred

Responsibilities

Own traffic forecasting and financial modeling to inform consumer marketing investment for new consumer products - including analyzing historical performance as well as market, competitive and media landscape dynamics to determine optimal monthly budget across all markets and products
Build, manage and optimize paid performance campaigns for new consumer products
Measure performance of existing initiatives and conduct data-driven analysis to identify optimization and growth opportunities.
Develop quantitative analysis and ad hoc reports to support marketing decisions related to: marketing spend efficiency, user lifetime value, user engagement & retention, and return on investment
Own traffic and conversion reporting for new business units, including exploring trends and spotting anomalies
Conduct deep dives & analytical investigations into inconsistent trends in data
Synthesize findings into actionable insights and recommendations
Communicate results, key insights and recommendations to key partners and senior leadership

Benefits

equity for all employees, both when they start and as they continue to grow with us
career development and corporate giving programs
employee resource groups (ERGs) and communities
flexible hybrid model and robust time off policies
daily free lunch
a new car discount
meditation and fitness apps
commuting cost coverage

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