Performance Marketing Analyst, Senior

OnPoint Credit Union•Portland, OR

About The Position

The Senior Performance Marketing Analyst is responsible for leading the measurement, analysis, and interpretation of marketing performance across campaigns, channels, and initiatives. This role ensures that marketing performance is accurately tracked, consistently measured, and translated into clear, actionable insights. This role plays a critical part in shaping how marketing performance is evaluated by developing measurement frameworks, improving reporting standards, and providing proactive, data-informed recommendations to support cross-functional decision-making. The Senior Performance Marketing Analyst partners closely with cross-functional teams to inform decision-making and drive continuous improvement. This role also plays a key role in connecting marketing activity to broader member and business outcomes by working across enterprise data sources, marketing platforms, and reporting systems to develop deeper performance insights and attribution understanding. The ideal candidate is highly analytical, strategic in thinking, and comfortable influencing decisions through data, while maintaining strong discipline around measurement accuracy, analytical depth, and clarity.

Requirements

Advanced analytical and problem-solving skills
Ability to interpret complex data and translate it into clear, actionable insights
Strong experience with marketing performance measurement and analytics tools
Strong attention to detail and commitment to data accuracy
Ability to synthesize data from multiple sources into a cohesive performance narrative
Ability to work with enterprise, warehouse-level, or member performance data to support deeper marketing analysis and business insight generation
Familiarity with SQL, AI-assisted querying tools, or modern data exploration platforms
Understanding of attribution methodologies and the relationship between marketing activity and downstream business outcomes
Ability to bridge platform analytics with broader organizational reporting and performance analysis
Strong communication skills, including executive-level data storytelling
Ability to influence decisions through data and insights
Experience working in cross-functional marketing environments
Proactive mindset with a focus on continuous improvement
Ability to manage complex reporting needs and multiple priorities
Bachelor’s degree in Marketing, Business, Analytics, or related field, or equivalent experience
7+ years of experience in marketing analytics, data analysis, or related roles
Experience working with marketing performance tools (e.g., GA4, CRM systems, marketing platforms)
Experience working with complex or multi-source data environments for reporting and analysis
Strong proficiency in Excel and/or data analysis tools
Experience developing reporting frameworks and dashboards

Nice To Haves

Experience in financial services, credit unions, or regulated industries
Experience working with marketing automation platforms (e.g., Marketo)
Familiarity with attribution models and performance measurement frameworks
Familiarity with SQL or AI-assisted data querying tools (e.g., Databricks interfaces, conversational query platforms, or similar technologies)
Experience working with enterprise, warehouse-level, or member-level data environments
Experience connecting marketing activity to business outcomes, attribution analysis, or ROI measurement frameworks
Experience with data visualization tools (Tableau, Power BI, Looker, etc.)

Responsibilities

Lead the development and continuous improvement of marketing performance measurement frameworks across campaigns, channels, and initiatives.
Design and maintain standardized reporting structures to ensure consistency and reliability across all marketing performance data.
Analyze complex data sets from multiple sources, including digital platforms, marketing systems, enterprise data sources, and internal reporting systems, to identify trends and performance drivers.
Analyze and connect marketing performance data with enterprise and member-level data sources to identify trends, business impact, and downstream performance outcomes.
Ensure accuracy, consistency, and integrity of marketing performance data and reporting.
Translate data into clear, actionable insights, proactively identifying opportunities to improve marketing effectiveness.
Partner with the broader marketing team to deliver performance reporting, strategic insights, campaign optimization recommendations, and cost-to-impact analysis that support marketing leadership and organizational decision-making.
Partner with Technology, Data, and Business Intelligence teams to support access to marketing and enterprise data needed for performance analysis and reporting.
Utilize SQL, AI-assisted querying tools, or similar data access methods to independently explore, validate, and interpret marketing and business performance data where appropriate.
Support attribution analysis and measurement approaches that connect campaign activity to member engagement, product adoption, and organizational outcomes.
Support the development of testing frameworks and measurement approaches to evaluate marketing effectiveness.
Identify data gaps, inconsistencies, or tracking issues and work with appropriate teams to resolve them.
Continuously improve reporting processes, data visualization, and insight delivery to enhance clarity and usability.
Act as a subject matter expert on marketing performance data, providing guidance and insight to support cross-functional decision-making.
Additional projects, responsibilities, or other duties assigned.