Performance Creative Video Editor, Paid Social

Sweat Pants Agency • Toronto, ON

3d • Remote

About The Position

Sweat Pants Agency is a performance marketing agency seeking a Performance Creative Video Editor, Paid Social. This role involves creating, testing, and scaling ads across platforms like Meta, TikTok, and Instagram. The editor will transform raw footage, client assets, and AI-generated content into engaging, platform-native ads, with a primary focus on Meta. This position requires a deep understanding of paid social ads, direct response creative, UGC-style editing, short-form hooks, and rapid creative iteration, emphasizing effectiveness over mere aesthetics. The ideal candidate will collaborate with creative strategists, media buyers, and creative directors, possessing strong instincts for hooks, pacing, retention, direct response structure, captions, audio, b-roll, AI tools, and platform-native content for Meta, Instagram, and TikTok. Comfort with AI tools for enhancing the creative process, such as generating filler footage, producing AI voiceovers, and speeding up workflows, is also expected.

Requirements

• 2 to 5+ years of video editing experience.
• Experience editing paid social ads, UGC-style content, short-form content, or DTC ecommerce ads.
• Understanding of what makes content feel native to Meta, Instagram, TikTok, and Reels.
• Strong instincts for hooks, pacing, retention, and visual flow.
• Understanding of direct response advertising and performance creative.
• Ability to differentiate between visually aesthetic content and content that is persuasive to a consumer.
• Knowledge of how to adapt the edit based on footage style (raw/organic vs. polished/premium).
• Proficiency with captions, typography, sound design, overlays, and voiceover pacing.
• Ability to create multiple ad variations quickly without sacrificing quality.
• Willingness to ask questions when a brief is unclear.
• Clear communication regarding timelines, revisions, and blockers.
• Comfort using AI tools in the creative workflow.
• Strong sense of what keeps viewers watching.
• Fast learner of new creative tools.

Nice To Haves

• Experience editing direct response DTC ads.
• Experience working with paid social creative teams.
• Experience editing Meta ads specifically.
• Experience researching Meta Ad Library, TikTok Creative Center, or competitor ads.
• Experience creating viral organic short-form content.
• Experience creating platform-native content for TikTok, Instagram, or Reels.
• Experience inside a marketing agency.
• Motion graphics or typography skills.
• Understanding of Meta and TikTok ad performance metrics.
• A strong portfolio of UGC, paid social, or organic short-form edits.
• Experience with AI-generated b-roll, AI voiceovers, or AI-assisted editing workflows.

Responsibilities

• Edit performance-driven video ads for Meta, Instagram, TikTok, Reels, and other short-form platforms.
• Turn raw UGC, talking-head footage, testimonials, product demos, founder content, and creator-style clips into finished ads.
• Create multiple hooks, angles, and video variations for creative testing.
• Build strong first-three-second hooks with visual impact.
• Repurpose existing footage into new ad concepts and variations.
• Make videos feel native to the platform, not like overproduced brand commercials.
• Edit videos around direct response structures such as problem, agitation, solution, proof, and CTA.
• Match the editing style to the footage, offer, brand, and creative angle.
• Know when an ad should feel organic, handheld, raw, and native, versus polished, premium, or brand-forward.
• Use pacing, captions, pattern interrupts, b-roll, visual proof, and sound to keep people watching.
• Make the ad feel cohesive rather than stitched together with random filler.
• Think from the consumer’s perspective, not just the editor’s perspective.
• Strengthen hook visuals and opening moments.
• Improve pacing, scene order, and visual flow.
• Add captions, overlays, text callouts, screenshots, sound cues, and pattern interrupts.
• Identify moments where viewers may drop off and improve the edit accordingly.
• Create edits that are clear, engaging, persuasive, and easy to follow.
• Use sound design and audio pacing to make videos more engaging.
• Use AI tools to generate natural-looking filler footage or additional product b-roll when client footage is limited.
• Match AI-generated footage to the quality, lighting, environment, and realism of the original clips.
• Use AI voiceover tools when applicable.
• Use AI tools for transcription, scene analysis, competitor ad comparison, and creative research.
• Understand when AI improves an edit and when it makes the video feel unnatural.
• Stay curious about new creative tools and workflows.
• Read creative briefs and ask smart questions when something is unclear.
• Communicate estimated completion times before starting work.
• Send an initial draft for review when working on a new format or a brief with multiple variants.
• Take feedback from strategists, media buyers, and creative directors.
• Revise quickly and communicate clearly around blockers, timelines, and priorities.
• Pull inspiration from winning ads, organic content, competitor ads, and top creators.
• Recommend new creative angles, hooks, structures, and references when appropriate.

Benefits

• Work with fast-growing DTC brands.
• Join a team that is behind multiple Inc. #1 fastest-growing companies.
• Collaborate with experienced creative strategists, media buyers, and creative directors.
• Create ads that are actively tested, measured, and scaled.
• Work in a remote environment with a global team.
• Experiment with modern creative workflows and AI tools.
• Build a portfolio of high-performing paid social content.
• Be part of a collaborative agency that cares about both creative quality and performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed