Partnership Marketing Coordinator

Detroit Lions•Detroit, MI

3d•Onsite

About The Position

The Partnership Marketing Coordinator is a key position on the Corporate Partnership team of the Detroit Lions. The role is responsible for the support and execution of annual sponsorship agreements generated by the Detroit Lions Corporate Partnerships Sales team. This position will manage day-to-day sponsorship activation to ensure all agreements are fulfilled while providing excellent customer service to corporate partners.

Requirements

Bachelor’s degree required
At least two years of successful sponsorship fulfillment experience with a major league professional sports team or high profile entertainment/agency entity, while working in a competitive sales environment
Experience formulating marketing plans and promotions from development to execution
Minimum computer aptitude required: Microsoft Word, Excel, PowerPoint, Outlook
Excellent writing and verbal communication skills
Strong organizational and time management skills
High desire for continual improvement and possession of a growth mindset
Able to work extended hours including games and events in the evening and on weekends
Demonstrates an ability to work independently and to be self-motivated
Exceptional problem solving and multi-tasking skills
Comfortable working in a sales environment and having basic negotiation discussions
A valid Driver’s License and a good driving record
May require work out of both Ford Field in Detroit, MI and the Meijer Performance Center in Allen Park, MI
Attention to detail and ability to thrive in a deadline driven environment

Responsibilities

Act as a key contact with assigned partners (clients), autonomously overseeing day-to-day relationships between partners and the organization
Work with partners to identify clear and measurable business objectives specific to their goals and “why” a relationship with the Detroit Lions matters for the partner(s) in the marketplace
Develop and execute partnership activation plans that most effectively leverage our assets and capabilities, builds our partners’ business and delivers on their objectives
Manage clients CRM entries in coordination with sales counterpart to ensure information is accurate, deliverables are tracked and fulfilled, and account information is up to date at all times
Track all account inventory across all mediums, including in-stadium, print, radio, television, digital and game-day activation, while providing continual status-update communications to the Partnership Marketing and Sales team(s)
Attend client meetings and present corporate sponsorship upsell and renewals opportunities (in concert with Sales counterpart)
Work with Solutions department to develop new sellable marketing assets, community programs, team initiatives and digital platforms that can be used to monetize business
Responsible for incorporating appropriate data and market research into sponsorship proposals and partner recaps
Create and present partner recaps following key initiatives, mid-season and post-season to tell the story of our partnership, and share value delivery and key insights
Provide insights to the Sales team as part of the renewal process to ensure high renewal rates while maximizing partner’s investment dollars
Natural ability to develop a strong rapport and establish long-term relationships with partners, partnership sales team and other critical departments
Game day and event responsibilities include activation setup, entertaining clients and fulfilling sponsorship contract obligations
Event planning, production, and execution for partner-sponsored events and/or meetings
Work with NFL sponsorship colleagues sharing ideas and industry news
Utilizing and providing excellent interpersonal and service skills to build and develop mutually beneficial relationships with partners
Maintain professionalism when communicating with internal and external contacts
Champion corporate sponsor objectives
Keep an appropriate level of knowledge of Microsoft Office and web tools and software being used
Must be motivated, reliable, and able to work independently and as part of a team
Have a strong desire to always “make things better”
Must be accurate and efficient with the ability to meet deadlines
Must be detail oriented with strong organizational skills
Will keep appropriate information confidential
Will accept other responsibilities and duties required by the supervisor consistent with the objectives and essential functions of this position. Such responsibilities shall be incorporated into the position description if they are ongoing