Partnership & Brand Activation Manager

McKinnis Roofing & Sheet Metal • Omaha, NE

2d • Onsite

About The Position

This role exists to own a major regional sports and entertainment partnership at the top sponsorship tier, end to end. The primary focus is turning a significant sponsorship investment into measurable residential and commercial pipeline rather than impressions alone. Approximately 90–95% of this position is dedicated to managing and activating this partnership. The remaining 5–10% supports multimedia content production (job-site photography, drone footage, and brand content), with scope left intentionally open so the role can absorb broader content responsibility over time as the partnership matures.

Requirements

• 3+ years of experience in partnerships, marketing, business development, brand management, or event planning.
• Exceptional communication and relationship-building skills.
• Strong organizational and project management abilities.
• Ability to manage multiple projects simultaneously.
• Creative thinker with excellent problem-solving skills.
• Experience with CRM systems and Microsoft Office.
• Comfortable attending occasional evening or weekend events.
• FAA Part 107 required or obtained within first 90 days.

Nice To Haves

• Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related field.

Responsibilities

• Serve as the primary day-to-day contact with the partnership's rights-holder; manage contract deliverables, asset inventory, and fulfillment timelines.
• Plan, staff, and execute gameday and event activations — hospitality, tabling, signage, promotions, and on-site brand presence.
• Coordinate co-branded creative and campaign assets with the marketing team, aligned to McKinnis brand standards.
• Manage the partnership budget, vendor relationships, and activation logistics.
• Identify and activate B2B opportunities (commercial / GC relationship visibility) and B2C opportunities (residential retail lead capture) within the partnership.
• Build and maintain lead-attribution tracking for all partnership activities, integrated with AccuLynx and marketing reporting.
• Capture and report partnership-attributed leads, pipeline, and closed revenue on a monthly cadence.
• Continuously test and optimize activation tactics against cost-per-lead and ROI, not vanity metrics.
• Capture and edit photo and video content from partnership events, game days, and (as capacity allows) job sites.
• Operate drones for aerial footage where appropriate (FAA Part 107 required or obtained within first 90 days).
• Maintain an organized asset library so content is reusable across campaigns, social, and sales playbooks.
• Support mobile-first content for Meta and short-form channels.

Benefits

• Competitive compensation package
• Health, dental, and vision insurance benefits.
• 401(k) retirement plan with company match.
• Ongoing training and professional development.
• Opportunities for career advancement within a growing company.
• A positive and inclusive work environment where teamwork and hard work are recognized and appreciated.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level