Partner Marketing Principal, Oracle Partnership

Celonis • New York, NY

4d • $116,000 - $136,000 • Hybrid

About The Position

This role is 100% dedicated to the newly established Celonis–Oracle strategic partnership, one of Celonis' highest-priority global alliances. As Sr. Partner Marketing Principal, Oracle Partnership, you will serve as the senior marketing leader accountable for translating executive partnership strategy into measurable market impact — driving awareness, demand generation, executive engagement, customer advocacy, and joint go-to-market activation that accelerates pipeline and strengthens Celonis' position within the Oracle ecosystem. This is a senior individual contributor role. You will not manage a team, but you will operate as a cross-functional leader, influencing and aligning stakeholders across Marketing, Sales, Strategic Partnerships, Product Marketing, Customer Success, Corporate Communications, Analyst Relations, and Oracle Marketing to drive results.

Requirements

• 8–12+ years of enterprise B2B technology marketing experience, with demonstrated expertise across partner marketing, field marketing, integrated campaign management, and product marketing.
• Demonstrated success navigating Oracle's highly matrixed marketing organization — including Corporate Marketing, Alliance Marketing, Field Marketing, Product Marketing, Communications, and Industry Marketing.
• Proven success leading integrated marketing programs — spanning demand generation, ABM, executive marketing, events, communications, customer marketing, and digital marketing — as a senior individual contributor in a matrixed organization.
• Deep understanding of partner ecosystems, joint go-to-market motions, and partner program design, including "to", "with", and "through" partner marketing frameworks.
• Field marketing experience with the ability to connect global programs to regional pipeline realities.
• Product marketing experience with the ability to work with product and engineering to develop and articulate compelling joint value propositions and solution messaging.
• Exceptional cross-functional leadership skills — experienced at influencing and aligning senior stakeholders across complex, matrixed organizations without direct authority.
• Excellent verbal and written communication skills with the ability to influence at all levels, from day-to-day collaborators to executive leadership.
• Ability to balance strategic planning with hands-on execution — comfortable moving between high-level thinking and detailed program management.
• Advanced ability to analyze performance metrics and use insights to guide decision-making.
• Familiarity with CRM, marketing automation tools, and reporting platforms.
• Fluent in English.

Nice To Haves

• Previous Oracle marketing, alliance marketing, partner marketing, or field marketing experience strongly preferred.
• Existing relationships within the Oracle marketing ecosystem are highly desirable.
• Travel required for partner-facing activities and internal stakeholder meetings.

Responsibilities

• Develop and execute the integrated marketing strategy supporting the Celonis & Oracle partnership globally. This includes building the annual Oracle marketing plan, campaign calendar, and investment priorities - aligning with Oracle sales priorities, executive objectives, and partnership milestones.
• Design and execute full-funnel integrated campaigns spanning digital marketing, email, paid media, executive outreach, webinars, marketplace promotions, sales plays, and customer marketing. Ensure campaigns connect to regional priorities and translate to pipeline in target accounts within prioritized regions.
• Build strong relationships with ecosystem stakeholders, marketing leadership, sales leadership, product marketing, and the extended marketing team to ensure inclusion of the Oracle partnership in the broader marketing motion.
• Partner with our product marketing team to develop industry positioning and competitive differentiation that you can then use as a foundation for developing joint press, joint analyst briefings, thought leadership content, blogs, customer stories, and videos in collaboration with the corporate communications and analyst relations team.
• Act as the primary marketing liaison with Oracle marketing, coordinating across Oracle corporate marketing, alliance marketing, field marketing, product marketing, communications, industry marketing, and events.
• Own the strategy and execution for key Oracle events, including Oracle AI AWorld and Oracle Sales Kickoffs, and ensure Oracle’s sponsorship and integration into Celonis’s flagship events, including Celosphere and Process Intelligence Days. Event responsibilities include event strategy, messaging, executive experience, customer speaker recruitment and preparation, booth activation, campaign integration, and post-event pipeline follow-up.
• Establish key performance indicators (KPIs) to track the effectiveness of Oracle marketing activities, delivering quarterly business reviews with performance insights and actionable recommendations for continuous improvement.

Benefits

• Total compensation package will include base salary + bonus/commission + equity + benefits (health, dental, life, 401k, and paid time off).
• Restricted Stock Units (RSUs) and merit-based refresh grants.
• 24 weeks of fully paid leave for primary carers and 12 weeks for supporting carers, available from your first day of employment.
• Unlimited PTO (in applicable regions) and generous PTO globally.
• Flexible hybrid work model.
• 70-20-10 learning framework, mentorship programs, and access to a dedicated learning platform.
• Subsidized Wellhub memberships, mental health counseling, and dedicated "Wellness Weeks".
• Paid time off to volunteer for community and environmental causes.
• Inclusion Think Tank and annual Inclusion Days.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed