Partner Growth Manager

Apollo.io

3d•$135,000 - $190,000•Remote

About The Position

Apollo.io is seeking the first person to own the long tail of its agency partner ecosystem. This role is a growth marketing position focused on partners rather than end customers. The individual will manage the agency population as a growth marketer would manage a customer base – segmented, measured, and moved through a funnel – and build one-to-many systems for thousands of partners. The focus will be on funnel metrics, not on individual partner relationships. The role involves owning the partner funnel from acquisition to retention, building scaled and automated programs, leveraging ecosystem data for growth signals, and fueling the motion with content at scale.

Requirements

Background in growth marketing, lifecycle marketing, or PLG customer marketing, not channel/partnerships management.
Experience running programs for thousands of accounts or users, not dozens.
Fluency in funnel math: activation, conversion, retention, cohort churn; thinking in rates and segments.
Ability to pull and interpret own data.
Fluency with PartnerStack (partner operations, tiering, commissions) and Crossbeam (account overlap/mapping), or the ability to quickly learn comparable tools.
Track record of designing a program once and leveraging automation and segmentation for a large population, rather than personal execution of scaled outreach.
Comfortable partnering with a marketing function for content distribution, without owning content creation personally.

Nice To Haves

Experience with marketing automation/lifecycle tooling (e.g., Customer.io, Braze, Iterable, HubSpot workflows).
Experience in a self-serve/PLG motion, developer or app ecosystem growth role, or a role running a tiered partner program where segmentation determined the partner experience.
Prior experience at a high-growth B2B SaaS company with a product-led or sales-led motion.

Responsibilities

Own the acquisition, activation, engagement, and retention for Apollo's long-tail agency segment end-to-end.
Define and own key metrics such as activation rate, time-to-first-deal, partner-sourced pipeline, engagement/certification rates, and retention/dormancy by cohort.
Report on program health using growth marketing funnel reporting methods.
Identify handoff points between scaled motions and human-managed relationships, collaborating with the Solution Partner Program team.
Design and execute tiered, automated programs for partner onboarding, certification, and ongoing engagement.
Build and maintain the partner segmentation model based on activity level, certification status, deal registration, referral volume, and account overlap.
Utilize PartnerStack for partner enrollment, tiering, commissions, and program administration, triggering and managing lifecycle programs at scale.
Continuously test and iterate on program mechanics, including segmentation, messaging, sequencing, and incentive triggers, to improve funnel conversion.
Use Crossbeam account-mapping data to identify overlap signals between partners, customers, and prospects.
Translate overlap signals into automated, partner-facing nudges and internal routing.
Partner with the Partner Marketing team to develop content relevant to the agency ecosystem, such as enablement materials, product updates, and co-marketing assets.
Distribute content at scale across the partner base.