Panel Marketing Specialist (Remote)

M3USA

5d•Remote

About The Position

The Panel Marketing Specialist leads the execution of data-driven marketing campaigns aimed at panel growth, engagement, and retention across all centralised panels and key markets. Responsible for end-to-end marketing initiatives delivery, performance analysis, and continuous optimization in alignment with brand guidelines and marketing best practices.

Requirements

Bachelor’s degree in Marketing, Communications, or related field.
3+ years of experience in B2C affiliate and digital marketing with emphasis in email marketing
Fluent English
Email automation tools (e.g., DotDigital, HubSpot, Marketo).
CRM and audience segmentation.
Microsoft Excel for analytics and reporting.

Nice To Haves

additional language preferred
Google Analytics and/or data visualization tools a plus.

Responsibilities

Develop and execute marketing campaigns in collaboration with the Team Lead and Manager.
Manage campaign lifecycle from ideation to post-analysis.
Handle audience and payment data accurately, following data protection and company guidelines.
Follow departement procedures to maintain campaign accuracy and consistency.
Implement A/B testing and data-driven optimizations.
Ensure deliverability, personalization, and compliance.
Produce campaign reports and insights for optimization.
Collaborate with all Panel functions and the wider team as required to ensure Global Panel goals are delivered.
Brief and collaborate with design, content, and analytics teams.
Respond to member and internal queries professionally and within timelines.
Stay current with marketing trends and innovations.
Support panel growth strategies and knowledge sharing.