Paid Social Senior Specialist (Mobile / App)

Tinuiti • Remote -NC, NC

1d • $70,000 - $80,000 • Remote

About The Position

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

This role supports 100% remote work.

As a Paid Social Senior Specialist, you will build, launch, and improve Paid Social campaigns (Meta, TikTok, Pinterest Performance+, Snapchat, Reddit) to grow new customers, revenue, and LTV while keeping efficiency on track. You’ll follow clear playbooks, turn performance data and creative learnings into next actions, and pilot practical innovations at a small scale before wider rollout. You’ll work closely with Creative, Analytics, Product/Bliss Point, and senior channel leads in your Pod, communicate clearly with clients, and document what works so the team can reuse it. We align scope and expectations to our job architecture for consistency and transparent progression.

Requirements

• 3-5+ years running Paid Social with hands-on builds, launches, pacing, and optimizations; strong experience on Meta and TikTok.
• Confidence planning and executing across Meta, TikTok, Pinterest Performance+, Snapchat, and Reddit; familiarity with LinkedIn and X is a plus.
• Comfortable with GA4 and platform analytics; can turn data into clear next steps and basic forecasts.
• Clear client-facing updates; cross-functional teamwork; ability to mentor and delegate work to more junior team members.
• Advanced Excel/Sheets and presentation tool skills

Nice To Haves

• Familiarity with LinkedIn and X is a plus.

Responsibilities

• Prepare on-time, accurate updates and contribute to QBR inputs; explain results and recommended next steps in plain language tied to goals.
• Take action on client requests (e.g., promo changes, budgets) within guardrails and escalate when trade-offs are needed.
• Own day-to-day campaign management across Paid Social (Meta, TikTok, etc)
• Apply strong Paid Social craft aligned with the Tinuiti Way (creative + audience + signal quality) with growing multi-channel awareness; share simple “how-to” guides and playbacks for repeatability.
• Operate platform features (Meta Advantage+/value optimization/CAPI, TikTok Smart Performance, Pinterest Performance+); run small, safe pilots and monitor outcomes before scaling.
• Use Bliss Point signals (e.g., Forecasting, Always-On Incrementality, Creative Insights) shared by the team to guide day-to-day optimizations; log issues and feedback for Product/Analytics.
• Monitor performance daily/weekly; run basic A/Bs with predefined success criteria and simple read cadence; keep pacing and budgets healthy.
• Maintain signal and data quality (pixel/CAPI basics, event checks, UTMs/GA4 alignment) using checklists; partner with Analytics to validate reads and resolve anomalies.
• Manage a clear work queue and deliver on time; proactively reduce rework and non-converting spend (e.g., creative fatigue, audience overlap, “learning limited”); close the loop with documented learnings.
• Seek feedback, hone craft, embrace new tools and AI.
• Focus on outcomes, evidence, and simple explanations.
• Move fast, cut waste, and own the result end-to-end.

Benefits

• Unlimited PTO
• 20 paid holidays
• Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Retirement: Match up to 4% of your contributions at 100%
• Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost
• Thankful giving
• Equity
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• On-demand learning, mentorship program, leadership and management development programs and resources

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed