Paid Social & OTA Marketing Manager

Landing • Birmingham, AL

10d • $60,000 - $85,000

About The Position

Landing is hiring a Paid Social & OTA Marketing Manager to own three of our highest-leverage demand channels: Paid Social, Organic Social, and OTA marketing. This is a builder's seat. You'll set strategy, run campaigns, and design the systems behind them, with AI embedded in how you work, not bolted on. We want someone who's already run real budgets, moves fast, thinks commercially, and is using AI to do more than their peers — not someone learning spend management on the job.

Requirements

• 3–5 years managing paid social campaigns, with direct, hands-on ownership of budgets in the $50K–$150K/month range — not just executing someone else's media plan.
• A track record of hitting or beating CAC and ROAS targets you can speak to with real numbers, not vibes.
• Experience scaling a channel or campaign from a smaller base, and the judgment to know when to kill underperformers versus double down.
• Genuine AI fluency — you're already using it daily to move faster, and you have opinions about where it breaks.
• Comfortable owning a P&L-level view of a channel: spend, CAC, ROAS, LTV, and how they connect to the business.
• High ownership. You'd rather ship something imperfect this week than polish something perfect next month.
• Sharp taste for culture, trends, and what actually captures attention — vs. what just looks good in a deck.

Responsibilities

• Paid Social — Meta, TikTok, Reddit, and emerging platforms. Campaigns measured against CAC, ROAS, and booked-night targets.
• Organic Social — voice, content, cadence, and platform strategy. Build an audience that actually converts, not just follows.
• OTA marketing — sponsored placements, promotions, and merchandising across Airbnb, Booking.com, Vrbo, and others. Drive visibility and conversion where guests are already shopping.
• AI-native execution — use Claude, Midjourney, and whatever comes next to generate creative, automate workflows, and move 5–10x faster than a traditional marketer.
• Experimentation — run a continuous backlog of tests across audiences, creative, placements, and landing pages. Kill what doesn't work. Scale what does.
• Systems — build repeatable processes so wins compound instead of disappearing into a one-off campaign.

Benefits

• Solid compensation package + stock options
• Comprehensive benefits — Medical, Dental, Vision, Life and AD&D, Disability, Mental Health, Pet, Commuter, and FSA or HSA
• 401(k) plan and access to ImmediatePay
• Super generous PTO policy
• Opportunities for upward mobility — we want you to grow with us!
• Explore and travel comfortably — free nights in a Landing home per year

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed