Free People Paid Social Media Associate

Urban Outfitters•Philadelphia, PA

10d

About The Position

Free People is looking for a Paid Social Marketing Associate who will partner with the Paid Social Manager and Senior Associate on the day to day management of Free People ad programs across Facebook, Instagram, Pinterest, Tik Tok and Reddit. This person will work cross-functionally to understand the business and react to trends to drive top line revenue at a profitable ROAS. The Associate is also responsible for driving tactical strategies that align with brand goals and reporting on performance to greater Marketing teams.

Requirements

2-3 years of digital marketing experience at a retailer or agency
Bachelor's Degree in Marketing, Advertising or a related field
Knowledge of main social ads platforms (Meta, Tik Tok, Pinterest, Reddit & Snapchat)
Ability to analyze marketing campaigns, determine measurable results and present recommendations and learnings
Experience both developing and executing paid social marketing strategies and tactics
Data, technical focused individual with web analytics experience (Google Analytics experience preferred, Tableau or Motion experience is a plus)
Experience working with project management programs such as Asana
Ability to be organized, detail-oriented and work in a fast-paced environment

Nice To Haves

Google Analytics experience preferred
Tableau or Motion experience is a plus

Responsibilities

Assist with Paid Social campaign execution across all ad platforms (Meta, Pinterest, Tik Tok, Reddit and Snapchat)
Keep a pulse on campaign budgets and spending by owning the daily budget tracker
Assist with weekly and monthly channel reporting, analyze the data and make recommendations on potential strategy shifts
Partner with Creative Marketing team to create elevated, strategic social ads, managing the asset creation process through Asana
Work cross-functionally with Influencer and Organic Social teams to boost/whitelist creator content
Monitor the marketplace and competitors, keeping the Brand informed of industry initiatives and key developments
Support new platform launches to further grow the channel and business