Paid Social Media Activation Manager

LEGO Group • Boston, MA

48d • Hybrid

About The Position

Join the LEGO Group as a Paid Social Manager and lead the charge in delivering data-driven, high-impact digital media campaigns that connect the LEGO Group with millions of fans in your market group. This role combines critical thinking, cross-functional leadership, and deep platform expertise to help shape our media approach in a fast-evolving digital landscape. You'll lead campaign strategy and implementation, cultivate robust internal and external relationships, and guarantee our media expenditures align with brand and business objectives. Your expertise will be crucial in crafting impactful digital media campaigns that resonate with our global audience. By driving innovative strategies and fostering collaboration across teams, you'll help ensure our media investments align with both brand values and commercial objectives. Join us in crafting a future where creativity meets data-driven success!

Requirements

• Proven experience in digital and Paid Social, with 3+ years in a regional leadership role at a top-tier brand, tech company, or agency.
• Proven experience running paid social campaigns across major platforms, including YouTube, Meta, and TikTok.
• Strong background in digital media planning or account management, with some hands-on campaign activation experience.
• Proficient in budget allocation, platform strategy, and planning across multiple channels.
• Proficient in communication, skilled at translating strategic targets into actionable media blueprints.
• Outstanding executive demeanor, able to influence key collaborators and encourage cross-functional teams.
• Passion for building inclusive teams, developing talent, and fostering a high-performance culture.
• A commitment to purposeful, ethical marketing in line with our mission and values.

Responsibilities

• Media Strategy & Vision - Drive and Implement the LEGO Group's selection of key initiatives paid social strategy, ensuring alignment with brand, marketing, and business objectives across channels and other teams. Including championing a data-driven, consumer-centric approach to media planning and buying that drives both long-term brand equity and short-term performance.
• Collaborator & Executive Influence - Serve as the market group expert for paid social, engaging with executive leadership, and external partners to drive alignment and advocacy.
• Innovation, Tech & Ecosystem Strategy - Stay at the forefront of industry trends, technologies, and platforms (e.g., AI, social commerce, audience capabilities) to future-proof our digital media strategy.
• Oversee Campaign Performance Monitor the paid social team's pacing, performance, and campaign health, collaborating with analytics teams on reporting and performance storytelling for optimizations and insights.
• Investment Stewardship & Governance - Establish ensure global standard are followed and met in your team, delivering the strongest return the for the LEGO Groups

Benefits

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
• Colleague Discount - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees