Billboard: Paid Social Manager
About The Position
The Billboard Paid Social Manager role requires a strong understanding of marketing & advertising, paired with a deep knowledge of social media. This role will help develop Billboard paid social strategies and work closely with the Post-Sale and Account Management teams on executing client campaigns and key Billboard priorities. The ideal candidate will bring a highly analytical and creative mindset to social media buying. As PMC values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.
Requirements
- 3+ years of paid social advertising experience
Nice To Haves
- Experience in working with large datasets
- Excellent verbal and written communication skills
- Proficient in Excel, PowerPoint, and Keynote
- Proven ability to manage multiple projects at a time while paying strict attention to detail
- Proven ability to navigate client and external communication
- Self-starter who is comfortable with a rapidly changing environment
Responsibilities
- Implement Billboard organic and paid campaigns across Instagram, Facebook, Twitter, YouTube, Snapchat, and TikTok
- Proficient in building out tactical strategy, audience building, content mapping, and flight recommendations
- Develop and optimize paid strategy to meet clearly defined KPIs and appropriate measurement that leads back to client and campaign goals
- Collaborate with Billboard Post-Sale team members to ensure paid media campaign strategies and execution align
- Track and monitor social campaign analytics for client reporting
- Analyze performance data to develop optimization that align with campaign goals and strategies
- Evaluate marketing plans and social strategy for key Billboard moments, tentpoles, and events and recommend improvements
- Manage paid social media budgeting and invoice reconciliation
- Monitor and manage the social media posts to ensure a positive online reception
- Act as a trusted touch point for internal stakeholders across Billboard and PMC Corp regarding campaign strategy and implementation
Benefits
- PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family.
- Flexible Spending Accounts (Healthcare, Dependent Care & Commuter)
- Employee Assistance Program
- Life Insurance
- Short- & Long-Term Disability
- Paid Parental Leave
- 401(k) Retirement Plan with an Employer match
- Pet Insurance
- Home & Auto Insurance
- Mortgage discounts
- savings on wellness, lifestyle, and financial essentials
- Flexible Vacation Policy
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
