Paid Social Manager

West Shore Home Recruiting • Harrisburg, PA

3d • Onsite

About The Position

As a Paid Social Manager at West Shore Home, you will drive efficient cost-of-marketing through strategic paid social media campaigns, ensuring all ads are optimized for performance, engagement, and conversion. This role manages campaign execution, audience targeting, creative testing, and budget allocation across platforms, while continuously analyzing performance data to maximize ROI and scale results.

Requirements

• High School Diploma, required, Bachelor’s degree, preferred.
• 2+ years of managerial experience leading a digital marketing team.
• In-depth knowledge of social media ad platforms (e.g., Facebook Ads, TikTok Ads, etc.).

Nice To Haves

• Bachelor’s degree, preferred.

Responsibilities

• Own and optimize cost-of-marketing across all paid social channels, including Facebook Ads Manager and Instagram, TikTok, X, Pinterest, Nextdoor, and emerging platforms, managing budgets, pacing, and bid strategies to maximize ROI and lead efficiency.
• Design, execute, and scale structured A/B and multivariate testing roadmaps across all platforms. This includes testing audiences, creatives, landing pages, and bidding strategies, while documenting hypotheses, results, and learnings in project management systems.
• Own end-to-end execution of paid social campaigns, including campaign architecture, audience segmentation, budget allocation, creative deployment, and tracking and attribution setup, along with ongoing optimization to achieve COM targets.
• Leverage first-party data, CRM integrations, and lookalike modeling to improve targeting precision in a privacy-first environment.
• Partner closely with Creative and Brand teams to develop high-performing, platform-native ad assets such as video, UGC, motion, and static.

Benefits

• Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)
• 401(k) Retirement Plan with company match
• HSA plan with company match
• Paid holidays and paid time off (PTO)
• Employee Referral Program
• Employee Discount Program
• Paid training and unlimited professional growth potential

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: High school or GED
• Number of Employees: 501-1,000 employees