Paid Social Manager

Maleda Tech

1d•Remote

About The Position

Maleda Tech is seeking a highly analytical and execution-driven Paid Social Manager to lead the end-to-end execution, optimization, and scaling of paid social campaigns across multiple platforms. In this role, you will own performance outcomes across high-volume campaigns, driving efficient growth through continuous experimentation, data-driven decision-making, and strategic budget allocation. You will work at the intersection of marketing, analytics, and creative, partnering closely with cross-functional teams to deliver measurable business impact. This is an opportunity for a performance marketer who thrives in fast-paced environments, enjoys rapid testing cycles, and is passionate about scaling campaigns while maintaining strong efficiency metrics.

Requirements

2–5 years of hands-on experience managing paid social campaigns with a strong performance marketing focus
Deep experience with Meta Ads Manager and at least one additional platform (TikTok Ads, Snapchat Ads, LinkedIn Ads, etc.)
Proven track record of scaling campaigns while achieving efficiency targets (CPA, ROAS)
Experience managing large budgets and high campaign volume in a fast-paced environment
Strong analytical and problem-solving skills with proficiency in Excel or Google Sheets
Experience with tracking and analytics tools (Meta Pixel, TikTok Pixel, Google Analytics, etc.)
High attention to detail with the ability to manage multiple campaigns simultaneously

Nice To Haves

Experience in direct response marketing, lead generation, or eCommerce environments
Familiarity with creative testing frameworks and performance creative strategy
Understanding of conversion rate optimization (CRO) and landing page performance
Experience with attribution tools or multi-touch attribution models
Exposure to SQL or data visualization tools (e.g., Looker, Tableau)

Responsibilities

Own the full lifecycle of paid social campaigns across platforms including Meta (Facebook/Instagram), TikTok, Snapchat, and LinkedIn
Manage daily campaign operations, including budget allocation, bid strategy, pacing, and performance monitoring
Scale high-performing campaigns while maintaining or improving key efficiency metrics (CPA, ROAS)
Design and execute structured A/B tests across creatives, audiences, placements, and bidding strategies
Develop and optimize audience strategies, including prospecting, retargeting, and lookalike modeling
Partner with creative teams to iterate on high-performing ad concepts and performance-driven creative strategies
Analyze campaign performance data to identify trends, insights, and optimization opportunities
Ensure accurate tracking and measurement (pixels, events, UTMs) and troubleshoot discrepancies
Build and maintain dashboards and reporting frameworks to monitor performance and inform decision-making
Stay current on platform updates, algorithm changes, and emerging trends in paid social and digital marketing