Paid Social Manager

Maleda Tech

1d • $115 - $127 • Remote

About The Position

Maleda Tech is seeking a results-driven Paid Social Manager to lead the strategy, execution, and optimization of paid social campaigns across multiple platforms. This role is ideal for a data-driven marketer who thrives in performance environments and is passionate about driving customer acquisition, engagement, and revenue growth through creative testing and analytics.
You will partner cross-functionally with marketing, creative, and analytics teams to scale campaigns, improve efficiency, and deliver measurable business impact.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience)
• 3+ years of hands-on experience managing paid social campaigns
• Proven track record of driving performance and scaling campaigns effectively
• Strong knowledge of ad platforms including Meta Ads Manager, TikTok Ads, and LinkedIn Campaign Manager
• Experience with analytics tools such as Google Analytics or similar attribution platforms
• Proficiency in Excel or Google Sheets for data analysis
• Strong analytical mindset with attention to detail
• Excellent communication and collaboration skills

Nice To Haves

• Experience in eCommerce or direct-to-consumer (DTC) marketing environments
• Familiarity with creative strategy and performance-driven content development
• Understanding of marketing funnels and conversion optimization strategies
• Experience with marketing automation and CRM tools

Responsibilities

• Develop and execute paid social strategies across platforms such as Meta (Facebook/Instagram), TikTok, LinkedIn, and others
• Plan, launch, and continuously optimize campaigns to achieve performance goals (CPA, ROAS, CTR, conversions)
• Manage campaign budgets, pacing, and forecasting to maximize return on investment
• Conduct A/B testing across creatives, copy, audiences, and landing pages to improve performance
• Analyze campaign data and deliver actionable insights through reporting and dashboards
• Collaborate with creative and content teams to develop high-performing ad assets
• Monitor platform updates, trends, and best practices to inform strategy
• Build and manage audience segmentation, retargeting strategies, and customer journey flows
• Oversee tracking implementation (pixels, events, UTM parameters) and ensure data accuracy
• Partner with analytics teams to measure attribution and cross-channel performance

Benefits

• benefits

What This Job Offers

• Job Type: Part-time
• Career Level: Manager