Paid Social Designer (Statics + Motion, CPG) REMOTE

Truvani•Phoenix, AZ

6d•Remote

About The Position

Truvani is seeking a designer experienced in paid social advertising to create static and animated ads for Meta platforms (Facebook and Instagram). This role involves a high volume of creative production in a test-and-learn environment, where data analysis informs the optimization of ad performance. The designer will be responsible for conceptualizing, designing, and iterating on ads to drive engagement and conversions for a health and wellness brand.

Requirements

3+ years designing paid social ads, ideally for CPG or DTC brands
A portfolio of Meta ads that actually ran, not just spec work
Strong in Photoshop and Illustrator, and/or Figma
Comfortable with motion: After Effects, Premiere, CapCut, or similar
Ability to produce lots of quality variations without losing the plot
Understanding of the basics of performance marketing and why a thumb-stopping first frame matters
Ability to take feedback well and not be precious about work
Self-directed: manage own queue and hit deadlines
Basic copywriting chops for headlines and hooks

Nice To Haves

Experience in supplements, food, beverage, or beauty
Familiarity with AI image and video tools in a production workflow
Experience designing for other paid channels (TikTok, YouTube, Google)

Responsibilities

Design static ads for Meta across formats (feed, stories, reels placements)
Create short motion ads and animated versions of statics (product animations, kinetic type, simple UGC-style edits)
Turn creative briefs into multiple concepts and variations for testing
Build out iterations on winning ads: new hooks, headlines, layouts, offers, and visuals
Work with the growth team to review performance (CTR, CVR, ROAS) and decide what to test next
Keep an eye on competitors and trends in CPG and supplement advertising, and bring new ideas to the table
Maintain brand consistency while pushing for creative that performs