Paid Search & YouTube Lead (Hybrid or Remote in UK)

PetLab Co.

2d•Hybrid

About The Position

PetLab Co. is the world’s fastest-growing pet supplement business, achieving a 9-figure revenue last year with a loyal community of over 1.5 million happy dogs. The company is seeking a highly driven and experienced Paid Search & YouTube Lead to join their vibrant, fast-moving, and customer-driven team. This role offers rapid career progression for an ambitious, hardworking animal lover. The performance marketing team, instrumental in PetLab Co.'s growth, is looking for this lead to help drive future expansion. The position is permanent and can be hybrid or remote within the UK, with occasional travel to the Central London office.

Requirements

5+ years’ relevant experience
Experience managing large-scale campaigns across multiple ad placements/tactics (Search, Shopping, YouTube, Google Display) with monthly campaign budgets of $450K+
Experience or a strong working knowledge of marketing through LLMs and AI-powered search, with an understanding of how customers use these platforms to research products and make purchase decisions.
Familiarity with generative engine optimisation (GEO) and answer engine optimisation (AEO), including the role of useful content, product information and credible third-party mentions in brand discovery.
Highly motivated with experience in performance marketing working to set KPIs.
Extremely organized with the ability to juggle multiple activities at once.
Strong analytical and problem-solving skills, with the ability to analyze complex data sets and draw actionable insights.
Great communicator.

Responsibilities

Develop and execute effective strategies across Google/Bing tactics, including paid search, YouTube, Performance Max, and Google Display, to scale new customer acquisition.
Manage the GMC feed/product performance to drive growth on Google Shopping.
Use reporting, analytics, and trend tools daily to make strategic recommendations to optimise performance and improve CPA, ROAS, etc.
Drive cross-sells and customer loyalty through retargeting across Google placements.
Oversee the international expansion of the brand across search engines.
Collaborate with cross-functional teams such as paid and organic social, CRM, video production, copywriting and CRO to create cohesive digital marketing strategies, along with A/B test opportunities.
Build and test strategies to improve PetLab Co.’s visibility across LLMs and AI search platforms, including ChatGPT, Claude, Gemini and Perplexity.
Partner with SEO, content and ecommerce teams to improve how our products are understood, cited and recommended in AI-generated answers.
Track brand visibility, referral traffic and conversions from AI search, using structured tests to identify opportunities that can drive efficient new customer acquisition.
Evaluate emerging advertising and shopping opportunities across AI platforms as they become available, with clear testing budgets and success measures.
Stay up to date with the latest trends and best practices in paid search advertising and digital advertising.
Manage a small team of specialists and provide guidance and mentorship to help them grow and develop their skills.
Build a strong partnership with our reps at Google and other platforms.

Benefits

Private Health Care through Vitality
Generous Annual Leave - 28 days + public and bank holidays
Help@Hand – Employee Assistance Programme
Royal London Pension Scheme – employer contribution of 5%
Enhanced Maternity / Paternity / Adoption Leave
Nursery Salary Sacrifice Scheme
Generous Learning and development budget
Puppy Therapy
Free breakfast, fruits and snacks
Life Assurance
Discount Vouchers & Gym Memberships through WellHub
Electric Vehicle Scheme
Give Back Day - An extra day off to volunteer plus a £50 contribution to charity