Paid Search Strategist

D.R. Horton•Arlington, TX

18h•Onsite

About The Position

D.R. Horton, Inc. is seeking a Paid Search Strategist to be responsible for the strategy, execution oversight, and performance management of paid search campaigns across third-party platforms. This role involves managing agency performance, ensuring campaign structure and optimization align with business objectives, and maintaining platform governance to support lead generation and traffic goals across multiple markets.

Requirements

Bachelor’s degree in Marketing, Business, Analytics, or related field
3+ years of paid search experience in Google Ads and Microsoft Advertising
Experience managing agency relationships and campaign performance at scale
Advanced knowledge of paid search platforms, bidding strategies, keyword management, and campaign structure
Proficiency in data analysis to evaluate performance and optimize campaigns
Demonstrated ability to interpret campaign data and implement performance improvements
Ability to apply common sense understanding to carry out instructions furnished in written and oral form or via DRH applications
Ability to sit for majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required by this job include close vision and peripheral vision

Nice To Haves

Experience with campaign management tools
Experience with analytics and reporting platforms
Experience managing multi-market or multi-location campaign structures

Responsibilities

Oversee paid search campaign execution through agency management, including review of campaign builds, optimizations, and performance outcomes
Develop and maintain keyword strategies, including non-brand, market-level, and community-level campaign structures
Manage bidding strategies, match type governance, and negative keyword frameworks to optimize campaign efficiency and performance
Direct campaign setup and lifecycle management for new market and community launches, including targeting, timing, and campaign sunset processes
Monitor and improve quality score, ad relevance, and landing page alignment in coordination with internal teams and agency partners
Conduct performance audits to identify budget pacing issues, structural inconsistencies, and optimization opportunities
Ensure accurate campaign tracking, including conversion tracking and attribution alignment across national and division-level campaigns
Maintain platform expertise with third party advertising platforms, including Smart Bidding, Performance Max, and responsive search ad (RSA) functionality.
Collaborate with internal stakeholders to align campaign strategies with audience data and broader marketing initiatives
Maintain documentation of campaign structures, processes, and optimization standards
Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company