Paid Search Specialist
About The Position
The Minnesota Star Tribune is an innovative modern media organization building on an extraordinary 158-year legacy. With seven Pulitzer Prizes and numerous other accolades, we stand as a beacon of journalistic excellence in Minnesota. Together, we are the heart and voice of the north. Our mission is to build a better Minnesota by connecting us with the people, ideas, and stories that strengthen our communities. We’re seeking dynamic leaders who are passionate about journalism and democracy to help shape this future. If you are excited about reinventing one of our state’s most trusted institutions and leading us into a new era of growth and excellence, we want to hear from you. The Star Tribune is seeking a Paid Search Specialist at our headquarters in Minneapolis MN to manage Search Engine Marketing (SEM) activities. Specific responsibilities will include performing campaign analysis, revenue/sales forecast reporting, managing paid search budgets and supporting the sales team in ongoing efforts to maximize ROI, drive traffic and grow and retain customers. In this capacity, you will also work closely with Advertising Sales teams to share key campaign insights and ensure optimization efforts are executed in a timely and accurate manner. The ideal candidate is passionate about Search Engine Marketing and is easily adaptable to an ever-changing environment.
Requirements
- Minimum of one-year SEM experience and success managing PPC campaigns across different Search Platforms.
- Well-versed in performance marketing, conversion, and online customer acquisition.
- Experience with bid management tools, specifically Kenshoo.
- Strong analytical skills and experience generating SEM reports.
- Familiarity with A/B and multivariate experiments.
- Robust communication, interpersonal, and written skills are required.
Nice To Haves
- Desired certifications include Bing Ads Certification, Google AdWords Certification, Google Analytics Certification or relevant course work and education.
Responsibilities
- Support current Search Engine Marketing and Local SEO campaigns through analysis and optimization.
- Manage campaign expenses by staying on budget, estimating monthly costs and reconciling discrepancies.
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and Search Engine Marketing initiatives and campaigns.
- Optimize ad copy and extended assets for paid search marketing campaigns.
- Perform ongoing paid keyword discovery, expansion and optimization.
- Research and analyze competitor advertising links.
- Manage campaign billing reconciliation.
- Work with supervisor to define and maintain internal process implementations.
Benefits
- The Minnesota Star Tribune offers a competitive total rewards package, which includes a 401(K) match, healthcare coverage – medical, dental, and vision, life, disability, paid time off, and a broad range of other benefits.
- Modern Downtown Office: Enjoy a state-of-the-art workspace with a free fitness center, collaborative center, golf simulator, and a rooftop patio.
- Comprehensive Benefits: Includes commuting subsidy, medical, dental, and vision insurance.
- Wellness & Work-Life Balance: Participate in our wellness program with financial incentives, generous paid time off, flexible holidays, one volunteer day, and two wellness days.
- Financial & Family Support: Benefit from a 401(k) with company match, paid parental and caregiving leave, hybrid work arrangements, and tuition reimbursement.
- Additional Perks: Access to an employee assistance program, pet insurance, flexible spending accounts, and health savings accounts.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
