Paid Search and Social Specialist
About The Position
The Paid Search and Social Specialist is responsible for managing and optimizing paid search and social campaigns across Google Ads, Microsoft Ads, and Meta Ads. This role builds on foundational execution skills by adding greater ownership of campaign development, optimization, keyword targeting, and staying current with platform best practices. The Paid Search and Social Specialist operates with a high degree of autonomy within established frameworks, translating performance data into actionable insights while partnering closely with Client Services, Strategy, and Ad Operations. This role contributes meaningfully to client success and new business efforts. You’ll take an active role in explaining both paid and organic strategies during pitches, onboarding, and regular client conversations. Our office is located in Berkley, MI, local candidates preferred.
Requirements
- 3-5 years of hands-on paid search and social experience (Google Ads, Microsoft Advertising, and Meta Ads)
- Experience developing testing structures and producing client-ready deliverables.
- Excellent written and verbal communication skills, including client-facing presentations.
- Ability to manage multiple accounts and work well under tight deadlines.
- Highly organized, self-motivated, and comfortable leading conversations with clients.
- Experience in a client-facing role with excellent customer service skills.
- Ability to manage multiple projects & clients simultaneously and adapt to changing priorities.
- Familiarity or hands-on experience with AI tools, such as ChatGPT, and how they can enhance communication, reporting, and workflow efficiency.
Nice To Haves
- Google Ads certifications preferred.
Responsibilities
- Develop and implement paid search and social strategies aligned with client objectives and KORTX goals.
- Conduct comprehensive keyword research to improve targeting and reach.
- Leverage Performance Max (PMax) strategically to enhance campaign performance.
- Develop and execute bidding strategies to maximize performance and ROI.
- Participate in client-facing conversations on paid search and social strategy, performance, and recommendations.
- Manage and optimize campaigns across Google Ads (Search, Performance Max, YouTube, Local Service Ads) and Meta Ads (Traffic, Leads, Video Views, etc.)
- Coordinate campaign assets and pre-launch deliverables; complete QA and platform checks
- Monitor and analyze campaign performance using platform alerts and internal processes
- Optimize campaigns in line with best practices, performance goals, and client KPIs
- Document campaign activity, performance trends, and recommendations via internal tools
- Conduct self-audits and contribute to QA standards
- Contribute to new business pitches by clearly explaining KORTX’s search capabilities.
- Partner with Client Services to identify client challenges, growth opportunities, and ongoing strategic needs.
- Collaborate with Ad Operations to ensure proper execution of paid search plans.
- Work with Strategy, Sales, and Account Management to ensure unified Paid Search strategy and alignment.
- Support Client Services by providing Search and Social expertise for client challenges and planning.
- Participate in organizational projects focused on enhancing KORTX’s offerings and company growth.
- Contribute to internal education through platform updates, performance trends, and learnings
- Stay informed about the latest trends and advancements in digital advertising and programmatic technology.
- Performs other related duties as assigned.
Benefits
- Competitive compensation and benefits package:
- This position offers a competitive salary range of $75-85,000 commensurate with experience and qualifications
- Medical, Vision and Dental on day 1 for you and your family
- Open Vacation Policy
- Opportunity for discretionary bonus
- Paid Maternity and Paternity programs
- Safe Harbor 401k plan with employer match
- Wellness and cell phone stipend
- Birthday gift card and employee tenure bonus
- Hybrid work environment that emphasizes flexibility and balance, offering the option to work from home or from our modern office in Berkley, MI.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
