Paid Search Planner (SEM)

Kada Recruiting•New York, NY

About The Position

This client is looking for a paid search (SEM) planner to join our search engine marketing team. You will be tasked with developing and executing PPC (pay-per-click) campaigns across multiple accounts. You will also be responsible for managing relationships with paid search clients, contributing to the campaign strategy, trafficking campaigns, and managing reporting across multiple accounts. You will also be responsible for helping the team complete day-to-day paid search client requests.

Requirements

1-2 years online marketing experience including campaign development, performance analysis, and client management (Internship experience will be considered)
At least 1 years of direct experience in search engine marketing
Flexibility with changing client demands and scheduling
The ability to work with a team is a must
Exceptional quantitative analytical skills and aptitude including intermediate to advanced Excel skills
Exceptional problem-resolution skills including the ability to think creatively in the development of ideas/solutions
Excellent interpersonal skills, including extremely strong written and verbal communication skills
Advanced time management skills with the ability to meet team and client deadlines

Nice To Haves

Strong desire to grow within the company a plus
Experience in healthcare/pharmaceutical and SEO is a plus but not required
Coding experience a plus, but not required

Responsibilities

Implement and manage paid search campaigns on behalf of agency clients
Proactively identify new and/or expanded business opportunities within client relationships
Implement necessary optimizations as a result of ongoing performance analysis
Ensure success against client goals via ongoing optimization based on performance analysis
Work with clients and internal teams to determine campaign objectives, establish search-specific key performance indicators, and timelines
Maintain relationships with the main search engine partners as well as emerging search platforms and product offerings (Google, Yahoo! Bing & YouTube, BrandVerity)
Utilize various reporting interfaces and campaign management software as applicable (Doubleclick Search/Marin)
Assist in the development and expansion of keyword lists
Analyze and translate quantitative and/or qualitative data into recommendations and plans for revising and expanding campaigns
Traffic campaigns on search engines utilizing PPC management tools and programs
Ability to support the development of client pitches
Record and manage daily and monthly campaign budgets
Ensure success against client goals via ongoing optimization based on performance analysis
Assist with creation and analysis of client-facing reports
Create, manage, review, and analyze client-facing reports
Provide feedback and insight on reports that will be delivered to clients